Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz, Carlos Munoz, organizer.
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell

Third Annual Lowrider Day To Make Make ‘Lows’ the new ‘High’

Lowrider culture is strong in Santa Fe and Northern New Mexico and it continues to grow. But, the locally famous downtown Santa Fe “cruise line” was shut down in the early 2000s, making the classic dropped-down rides a scarce sight in our city. To address this, Meow Wolf has teamed up with Carlos Muñoz, owner of Muñoz Customs and Southwest Promotionz, to help bring lowriders back to the Santa Fe Plaza for Lowrider Day 2018.

Cruising Back Onto the Santa Fe Plaza!!

This year Lowrider Day 2018 is from 11 a.m. to 4 p.m., Saturday, May 26. The event will bring together lowrider and classic car enthusiasts from New Mexico, Colorado, and Texas to share their rides with the Santa Fe public. Seventy lowriders have already been registered.

Lowrider Day began as a collaboration between Muñoz and the New Mexico Department of Cultural Affairs‘ Grace Martinez in 2016. For 2018, Southwest Promotionz and Meow Wolf are excited to work together on the third installment of the event. The goals for Lowrider Day, as Muñoz states, are to “bring car culture back into Santa Fe,” and “showcase art on wheels.” He also sees the practice of working on lowriders as a positive outlet for New Mexico’s young creative talent.

Third Annual Lowrider Day
Lowrider on the Plaza 2016, hosted by Southwest Promotionz
Photo Credit: kate russell

Two Events, One Super-Charged Summer:

Lowrider Day 2018 will be the first of two events Muñoz is organizing with Meow Wolf’s sponsorship. The second event is Summer Heat, a car show and concert at The Downs on July 14. Looking for more car culture? Check out Southside Summer Wheels, co-sponsored by Southwest Promotionz, on Sunday, June 24.

The “cruise line,” as it was called, may be gone, but will show up on May 26. You can catch the cars roll onto the plaza at 10am and then roll out again at 4:30 p.m. Lowrider Day presents an opportunity for the community to come together and appreciate these beautiful works of art. The event will be revved-up fun sure to make your heart race in the best possible way.

 

Additional Reading