Las Vegas, Nevada (August 10, 2020) - Meow Wolf, the Santa Fe-based arts and entertainment company, announced today that it will be opening the grocery store Omega Mart in Las Vegas. Debuting in early 2021, Omega Mart will be an eye-popping shopping experience where all products have an uncanny ability to fulfill desires beyond expectation. Through elevated narrative and technical elements spanning 52,000 square feet, Las Vegas marks Meow Wolf’s highly anticipated second permanent installation and the company’s most ambitious project to date.
Omega Mart will be unlike anything visitors have seen before, with an even richer storyline than Meow Wolf’s previous installation in Sante Fe, the THEA Awarding-winning international sensation House of Eternal Return. The team behind Meow Wolf Las Vegas is working with hundreds of creatives on staff and more than 50 collaborating visual and musical artists and artist groups from all over the world, including local Las Vegas residents like Eric Vozzola, and world-renowned artists like Amon Tobin, Shrine, and Claudia Bueno, to create a one-of-a-kind grocery store experience that will anchor AREA15.
“Meow Wolf is thrilled to enter the vast and exciting creative realm of Las Vegas. Our exhibit will bring storytelling alive through a hands-on experience of art. Collaborating artists local to Las Vegas and from around the world – plus our forged team of storytellers, fabricators, and artists in Santa Fe – are creating an unforgettable experience,” said Marsi Gray, Senior Creative Producer of Omega Mart. “We are on the innovative edge of what entertainment can be. We are in the business of transformative experiences. Participants of all ages can expect something entirely new from Meow Wolf’s popular House of Eternal Return, but will also enter fantastic worlds of story, humor, and spectacle if they accept our invitation – to play.”
Boasting an impressive creative team, Omega Mart is helmed by Meow Wolf Co-Founders Corvas Brinkerhoff, the Executive Creative Director of Meow Wolf Las Vegas and SVP of Experience Design, and Emily Montoya, the Creative Director of Omega Mart and Senior VP of Brand. Additionally, Marsi Gray has been brought on as the Senior Creative Producer of Las Vegas and Spencer Olsen is working as Omega Mart’s Art Director.
This year, Meow Wolf was recognized in Fast Company's 2020 list of World’s Most Innovative Companies, garnering the #1 spot for Live Events. The company is also building a third permanent installation in Denver, which is slated to open in late 2021, following the launch of Omega Mart.
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About Meow Wolf
Recognized in Fast Company's 2020 list of World’s Most Innovative Companies, Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences to transport audiences of all ages into fantastic realms of story and exploration. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation House Of Eternal Return, where two million visitors have now discovered a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art exhibits. The location is also home to a learning center, a music venue, and the Float Cafe & Bar. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world’s first artist-driven ride at Elitch Gardens in Denver. Meow Wolf will be expanding to Las Vegas at AREA15, slated for early 2021, and Denver, opening late 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy.
Jive PR + Digital