Austin! Meow Wolf is coming to SXSW

Austin! Meow Wolf is coming to SXSW this year to present a never-seen-before, never-seeable-after immersive presentation we’re calling “MEOW WOLF OUTSIDE (sponsored by OpenMind).” We’re making the most of our stay in Austin by offering you plenty of music, virtual realities, and creatures, but there are two very special things we want to share with you.

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Site-specific Immersive Events

For the duration of SXSW, Meow Wolf Outside (sponsored by OpenMind) will be offering FREE immersive art activations, accessible to anyone who signs up on a first- come, first-serve basis. These activations can take the form of concerts, seminars, flash mobs, and games. Thing is: we’re not really certain where these Anomalous occurrences are going to emerge. Creative chaos answers to no one, not even to our project managers.

OpenMind, our most omniscient sponsor, is monitoring the situation on the ground in Austin and they’ve worked out a solution: SIGN UP BELOW to receive text message hints about the locations of these SUPER SECRET, one-time-only events. Some events may require you to RSVP, so be ready when OpenMind comes calling…

As a special guest to Meow Wolf Outside

Austin Musician Shakey Graves will be hiding all of the tracks from his forthcoming album on cassette recorders hidden in waterproof boxes stashed around Austin. Individuals who find the tapes, will get a special invite to a private listening party and performance during SXSW!

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Grand Prize: A Meow Wolf Lifetime Pass

Meow Wolf lifetime passes are among the rarest objects in the cosmos. Every so often the Multiverse coughs up a couple of these glowing Cubes and they get snatched up by collectors almost immediately. Our most recent batch sold for about ten grand each. It’s easy to understand why; the bearer of one of these Cubes is granted free admission into any Meow Wolf exhibition or event anywhere in the Multiverse for ETERNITY (or life, whichever comes first). With one of these cubes you can stroll right up to, say, the grand opening of our Denver exhibition in 2020 and walk in like you own the place.



Every contestant will report to our passport office to receive their own Meow Tours Passport with ten blank spaces for stamps. The stamp bearers are scattered across SXSW and you’ll have to use your wits to find them. OpenMind, from whom nothing is hidden, will blow up your phone with tantalizing clues about who carries these stamps and where they can be found.

First one who gets a passport with all ten stamps back to the passport office wins the Cube. It’s that simple.


Please remember that this competition will take place from March 9th to March 15, 2018. Successful contestants should plan on being available these days. Only the first 250 people to arrive in person at the consulate will receive passports.


Meow Wolf: Origin Story Documentary World Premiere

Saturday, March 10

9:15pm – 11:03pm @ Vimeo Theater

Learn More About the Documentary

Additional Screenings:
Monday, March 12
Alamo Lamar B @ 9:45pm – 11:33pm
Thursday, March 15
Alamo Lamar B @ 10:00pm – 11:48pm
Saturday, March 17
ZACH Theater @ 11:00am – 12:48pm

Meow Wolf: Fractallage

Monday, March 12

Empire Control Room & Garage

Immersive Daytime Dance Party 12:00pm – 5:30pm
SXSW Music Showcase 7:30pm – 2:00am

An immersive playground installed throughout Empire by Meow Wolf artists with Austinites FTBDC Collective and Bild Art. From 12:00 to 5:30 pm, chill and be playful at Fractallage with afternoon drinks and music featuring Goldroom, Capyac, and Spoolius. 7:30 pm to 2:00 am, Fractallage kicks into a full-on SXSW showcase featuring Amara La Negra, Dan Deacon, Golden Dawn Arkestra, Lido Pimienta, Nnamdi Ogbonnaya, Nancy Whang, Corduroi, and more!

The Atrium VR Official Selection World Premiere

Tuesday, March 13 – Thursday, March 15

JW Marriott on the 4th floor
Press hours 10:00 to 11:00 a.m., open to the public 11:00a.m. to 6:00p.m.

Learn More About The Atrium

Meow Wolf’s first VR Experience, The Atrium, premieres at SXSW as an official selection of SXSW Virtual Cinema Program. The Atrium builds on the story of the acclaimed immersive exhibition, House Of Eternal Return and injects the virtual into physical reality through its custom haptic multiplayer installation.

Vince Kadlubek Speaking Engagements

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Scavenger Hunt!

Friday, March 9 – Thursday, March 15

During a seven-day activity called Meow Wolf Outside, 250 contestants will be guided on a search for hidden characters via text messages, phone calls, hidden clues, and surreal events.

On day one, participants will be issued physical passports. The first to acquire the ink stamp of each hidden character and submit his or her passport for inspection wins a Lifetime Pass good for any Meow Wolf location from now until the sun burns out.

What is SXSW??

SXSW (South by Southwest) is an annual festival in Austin, TX that celebrates the expression and evolution of the interactive media and music industries. This years’ event will take place March 9-18 2018. South by Southwest has been helping creative people express their works since 1987.


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