Privacy Policy

Effective as of February 23rd, 2026

This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it.

This Privacy Policy covers Meow Wolf owned and operated websites and mobile applications (collectively “Sites”), and any other services offered by Meow Wolf, including exhibitions, entertainment services, motion pictures and animations, consumer products and interactive services (“Services”). Meow Wolf refers to Meow Wolf, Inc. and its subsidiaries and affiliated entities (“we,” “us,” or “our”).

By using the Sites or Services, you agree to the collection and use of your information as described in this Privacy Policy. Unless otherwise defined here, terms have the same meaning as in our Terms of Use. This Privacy Policy describes the types of information we collect from visitors to our Sites and users of our Services (“you”, “your” or “users”), as well as how we use, disclose, and protect such information.

‍Types of Information We Collect

We treat any data that identifies, or reasonably can be linked to, an individual consumer as “Personal Information.” Data that has been de-identified or aggregated so that it cannot reasonably be linked to an individual consumer is not Personal Information, and we may use that data for any purpose. Personal Information also does not include publicly available information, such as information that is lawfully made available through federal, state, or local government records.

The types of information we collect include:

Contact Data, including your first and last name, email address, postal address, and phone number.

Account Credentials, including your username, password, password hints, and information for authentication and account access.

Demographic Data, including your age and gender.

Internet or other Electronic Network Activity Information, including browsing history and information regarding a consumer’s interaction with our website, applications or advertisements. You provide this information automatically to us through your interaction with our Sites or Services. We also may receive this information from our service providers or marketing partners. For more information about cookies, please see below.
Location Data, when you interact with our website, and your IP address provides information about your approximate location.

Commercial Data, including your interests, Meow Wolf products or Services purchased or considered, preferences and favorites.

Photographic, Digital, or Video Likeness Data, including any images you may upload on our Sites or as may be captured and used by us for the limited purpose of your engagement with our exhibitions or other Services. For example, our cameras may record you walking within an exhibit, and we may play back the image in front a green screen or on monitors within the exhibit. By visiting an exhibit, you are providing your consent for us to record and use your likeness within and outside the exhibit.

Content, including content within any messages you send to us (such as feedback and questions to customer support) or publicly post on the Sites (such as in product reviews or blog comments).
Inferences drawn from any of the information identified above to create a profile about your preferences and characteristics.

‍The types of online technologies we use to collect information include:

Cookies. Cookies are small data files placed in your browser that may include a unique identifier and help store your preferences and settings. On their own, cookies do not identify you personally, such as by name or email address. However, if you choose to provide your personal information through our Site, we may link that information to data stored in cookies.

We and our service providers may use cookies and similar technologies (such as pixels or tags) to: (1) enhance and personalize your experience on our Sites; (2) monitor and analyze website usage and performance; and (3) improve our Sites, Services, and advertising, including delivering interest-based ads. We may combine cookie data with other information we collect about you or that we receive from third parties. We also partner with third-party advertising companies that use tracking technologies to serve you targeted ads across the Internet based on your visits to our Sites and other websites over time.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, certain parts of our Sites may not function properly. For additional information about opting out of targeted advertising, please visit the “Your Rights and Choices” section below.

Web Beacons. Web beacons (also known as Clear GIFs or pixel tags) are small pieces of code embedded on web page or in emails that help monitor user behavior and gather data about how a page or message is viewed. For example, web beacons can be used to count the number of visitors to a page or to deliver or recognize a cookie in a visitor’s browser.

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‍Sources of Information We Collect

From You. We obtain most of the Personal Information we collect about you from you when you interact with our Sites and/or Services, including when you contact or communicate with us and when you otherwise interact with our Sites and/or Services.
From Our Partners. We may obtain Personal Information about you from our service providers or other partners, including marketing partners, in the course of assisting us to provide you with our Sites and/or Services.

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Use of Information‍

We may use your Personal Information in accordance with the practices described in this Privacy Policy, including for the following purposes:

to enable you to access and use our Sites and Services;
to facilitate purchases and transactions;
to contact and communicate with you, provide customer support and manage your account;
to perform research and analysis about your use of, or interest in, our Sites and Services, including our content or products or content offered by others;
to enforce our terms and conditions;
for internal record keeping and administrative purposes;
to comply with our legal obligations and resolve any disputes that we may have;
to prevent and address fraud, breach of policies or terms, and threats or harm;
to monitor and analyze trends, usage, and activities;
to improve and develop the Sites, Services and other Meow Wolf websites, apps, marketing efforts, products and services;
to prevent, detect, protect against, or respond to security incidents, fraud or malicious or deceptive practices, or other illegal activity, preserve the integrity or security of systems, and investigate, prepare for, establish or defend legal claims;
to comply with applicable law or to comply with a lawful governmental request;
to develop and send advertising, direct marketing, and communications about our and other entities’ products, offers, promotions, rewards, events, and services;
to fulfill any other purpose at your direction; and
with notice to you and your consent.

We may use de-identified, aggregated, or publicly available data, for any purpose. We do not attempt to re-identify de-identified data unless we have been given consent to maintain and use the data in identifiable form.‍

Retention. We strive to retain your Personal Information only for as long as reasonably necessary to fulfill the business or commercial purpose(s) for which it was collected, or as otherwise required for us to meet our legal, regulatory or other compliance obligations.

Use and Disclosure of Sensitive Information. We do not use or disclose sensitive personal information, as defined by the California Consumer Privacy Act, for purposes other than those specified in Section 7027(m) of the California Consumer Privacy Act regulations.

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Disclosure of Information

We may disclose your information in accordance with the practices described in this Privacy Policy. The categories of parties with whom we share information include:

Service Providers. We may engage third party companies and individuals to perform services on our behalf that involve processing any of the categories of Personal Information identified above. These service providers may use the Personal Information for the purpose of enabling them to provide their services, which may include IT support, data storage, web hosting, payment processing, debt collection, maintenance and troubleshooting, marketing or advertising, and professional advisory services. We take reasonable measures to ensure that such service providers handle Personal Information only for the purposes of performing the Services and in accordance with applicable privacy and security requirements.

Analytics and Advertising. We disclose information to parties for analytics and advertising related purposes.
Affiliates. We may disclose all types of Personal Information to our affiliates and related entities, including where they act as our service providers or for their own internal purposes.

Promotions Partners. Our promotions may be jointly sponsored or offered with other parties. When you choose to enter a promotion, we share your information described in the official rules governing that promotion, as well as for administrative purposes or as required by law (for example, to publish a winners list). By participating, you agree to the official rules, which may – except where prohibited by law -- permit the sponsor or other entities to use your name, voice and/or likeness in advertising or marketing materials.

Merger or Acquisition. We may disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.

Security and Compelled Disclosure. We may disclose information when we believe it is necessary or appropriate to investigate, prevent, report or take action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, users, employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Sites or Services terms, agreements, or policies. We may also disclose information to courts, tribunals, regulatory authorities or law enforcement officers, as required by law, in connection with any actual or potential legal proceedings, to establish, exercise or defend our legal rights.

Consent. We disclose information with notice to you and your consent.

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Communications‍

We may use your information to contact you with newsletters, marketing communications, or other materials that may be of interest to you. You may opt out of receiving some or all of these promotional communications from us by emailing us at [email protected] or by following the unsubscribe link or instructions provided in any email we send. Please note that you cannot opt-out of non-promotional emails, such as those relating to your account, transactions, servicing, or our ongoing business relationship.

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Your Controls and Choices‍

We provide you the ability to exercise certain controls and choices regarding how we collect, use and disclose your information. In accordance with applicable law, your options may include:

Choosing or changing your preferences for subscriptions, newsletters, and alerts;
Deciding whether to receive offers and promotions from us about our products and Services, or those that we think may be of interest to you;
Requesting the removal of your Personal Information from a Meow Wolf controlled public forum on one of our Sites or applications; and/or
Requesting access to or deletion of the Personal Information we hold about you.

Please note that these controls and choices may be available only where required by law and for certain products or Services. If you choose not to provide Personal Information, we may be unable to deliver certain experiences, products, or features, and some Sites or Services may not reflect your preferences.

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‍Links to Other Websites and Public Postings‍

Our Sites may contain links to third-party websites. We do not control and we are not responsible for the content, privacy practices, or security of those websites. Any Personal Information you provide while visiting such sites is not governed by this Privacy Policy. Additionally, if you choose to share information publicly through our Sites or Services, please be aware that we cannot control the actions of third parties who may access or use that information.

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Visitors that Reside Outside the United States

Meow Wolf provides its Sites and Services to create an enjoyable experience for customers located in the United States. The laws governing the collection and use of personal information within the United States may differ from those in your country. By using our Sites or Services, or by providing your Personal Information with Meow Wolf, you acknowledge and agree that your Personal Information will be governed by United States law may be transferred to, processed, and stored in the United States and other jurisdictions.‍

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Children and Privacy‍

We do not knowingly collect personal information (as defined by the Children’s Online Privacy Protection Act (“COPPA”)) from children under the age of 13 in connection with our Sites or Services without verifiable parent or guardian consent. If you are a parent or guardian and believe we have collected such Personal Information in violation of COPPA, contact us at [email protected]. We will delete the Personal Information as required by COPPA.‍

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Storage and Security‍

We have implemented reasonable physical, electronic and managerial safeguards designed to protect Personal Information against misuse, interference, loss and unauthorized access, modification or disclosure.

However, no method of transmission over the Internet or electronic storage is completely secure, and cannot guarantee the absolute security of any information transmitted to or from us. Any transmission of information is at your own risk. While we take measures to prevent unauthorized disclosures, we cannot ensure that your Personal Information will never be disclosed in a manner inconsistent with this Privacy Policy.

The security of your use of a Meow Wolf Site also depends on your protection of your mobile device and login credentials. We will never ask you to send your password or other sensitive information by email. Any email or other communication that appears to be from us and requests such information should be treated as unauthorized and suspicious and reported to us immediately by emailing [email protected]. You may safely provide requested credentials only through official Meow Wolf Sites or mobile applications.

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Will Meow Wolf Change This Privacy Policy?

We may revise this Privacy Policy at any time by posting an updated version on our Sites. The revised Privacy Policy will take effect upon posting. If we make material changes, we will notify you as required by applicable law.

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Intellectual Property Notice‍

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Consumer Rights

You have the following rights:

the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:

The categories of personal information we have collected about you;
The categories of sources from which the personal information was collected;
The categories of personal information about you we disclosed for a business purpose or sold;
The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
The business or commercial purpose for collecting the personal information; and
The specific pieces of personal information we have collected about you.
the right to delete the personal information we have collected from you (subject to certain exceptions); and
the right to correct inaccurate personal information that we maintain about you.

To exercise any of these rights, please submit a request to [email protected] or call 1-866-636-9969. In the request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

Right to Opt-Out of the Sale or Sharing of Your Personal Information

You have the right to opt out of the sale of your Personal Information, or the sharing of your Personal Information for targeted advertising purposes. As noted above, we engage in personalized and targeted advertising through the use of third-party cookies and pixels. In connection with such activities, we may share or sell the following categories of Personal Information with our marketing partners: (a) device information and identifiers, such as unique advertising identifiers and cookies, and IP addresses; (b) usage information, such as browsing history or interactions with our Sites; (c) location information, such as city-level data; and (d) contact information, such as name, email address, and zip code inference data. We do not otherwise sell or share Personal Information to non-affiliated third parties without your consent. We also have no actual knowledge of selling or sharing the Personal Information of individuals under 16 years of age to non-affiliated third parties without affirmative consent.

Additionally, if you enable a browser-based opt-out preference signal, such as Global Privacy Control, we will, where required by applicable law, make reasonable efforts to recognize and honor the signal as a valid request to opt out of the sale or sharing of Personal Information.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require that you verify your own identity directly with us.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

‍We do not rent, sell, or share Personal Information with non-affiliated companies for their direct marketing purposes, as defined under California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission.

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How to Contact Us‍

If you have any questions about this Privacy Policy or our information-handling practices, experience any difficulties accessing the information here, or wish to exercise any of your rights or choices, please contact us:

By email: [email protected]

By mail: 2600 Camino Entrada, Santa Fe, NM 87507, Attn: Legal Department

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