Privacy Policy

Effective as of January 24, 2021

This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it.  

This Privacy Policy (“Policy”) covers Meow Wolf owned and operated websites and mobile applications (collectively “Sites”), and any other services offered by Meow Wolf that post a link to this Privacy Policy including exhibitions, entertainment services, motion pictures and animations, consumer products and interactive services (“Services”). Meow Wolf refers to Meow Wolf, Inc. and its subsidiaries and affiliated entities (“we,” “us,” or “our”).  

This Privacy Policy is incorporated into, and is part of, our Terms of Use, which govern your access to the Sites and your use of the Sites and/or Services. If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

By using the Services and/or Sites, you agree to the collection and use of information in accordance with this Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use. This Policy describes the types of information we gather from people visiting our Sites and from individual users (“you”, “your” or “users”) interacting with the Services, and how we use, transfer, and secure such information.

If you are a resident of California or Nevada, please see the additional disclosures at the end of this Policy.

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Types of Information We Collect and Use

Information You Provide

While using our Sites and Services, we may ask you to provide us with certain Personal Information. “Personal Information” is information that can be used to identify you, directly or indirectly. The types of information we collect include:

• Contact Data, including your first and last name, email address, postal address, and phone number.

• Account Credentials, including your username, password, password hints, and information for authentication and account access.

• Demographic Data, including your age and gender.

• Billing Data, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments.

• Profile Data, including your interests, inferences, preferences and favorites.

• Photographic, Digital, or Video Likeness Data, including any images you may upload in connection with your Profile on our Sites or as may be captured and used by us for the limited purpose of your engagement with our exhibitions or other Services. For example, our cameras may record you walking within an exhibit, and we may play back the image in front a green screen or on monitors within the exhibit. By visiting an exhibit, you are providing your consent for us to record and use your likeness within the exhibit.

• Content, including content within any messages you send to us (such as feedback and questions to customer support) or publicly post on the Service (such as in product reviews or blog comments).

• Employment Data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions.

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Information about Others

We may also collect and store personal information about other individuals that you provide to us. If you use our website to send others (friends, relatives, colleagues, etc.) a product as a gift, information that may interest them or messages (such as invitations) through our system, we may store your personal information, and the personal information of each such recipient. Similarly, if you use our website to upload, share and/or distribute content (including videos, comments or other submissions), and such content contains personal information about others, such information may be stored in order to allow for such uploading, sharing and/or distribution. By providing such information, you acknowledge and agree that both you and the other individuals are based in the U.S. and that you have their consent for us to use their information in accordance with this Privacy Policy.

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Information Collected Automatically

We automatically collect information when you use or interact with the Sites, including as follows:

Log Data

We automatically collect information that your browser or mobile device sends whenever you or your users visit or use our Sites (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, device ID or other unique identifier, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

The types of tracking technologies we use to collect this information include:

Cookies.  Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Web Beacons.  Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behavior and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

For further information on how we use tracking technologies for analytics and advertising, see the “Analytics and Advertising” section below.

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Information from Other Sources

We also collect information from other sources, including social networks, partners, and publicly available sources, and treat such information in accordance with this Privacy Policy.

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Use of Information

We collect, hold, use and disclose your information in accordance with the practices described in this Privacy Policy, including for the following purposes:

• to enable you to access and use our Sites and Services;
• to facilitate purchases and transactions;
• to contact and communicate with you, provide customer support and manage your account;
• to perform research and analysis about your use of, or interest in, our Sites and Services, including content or products or content offered by others;
• to enforce our terms and conditions;
• for internal record keeping and administrative purposes;
• to comply with our legal obligations and resolve any disputes that we may have.
• to prevent and address fraud, breach of policies or terms, and threats or harm;
• to monitor and analyse trends, usage, and activities;
• to improve the Sites, Services and other Meow Wolf websites, apps, marketing efforts, products and services;
• to develop and send advertising, direct marketing, and communications about our and other entities’ products, offers, promotions, rewards, events, and services;
• to fulfill any other purpose at your direction; and
• with notice to you and your consent.
  

Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.

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Disclosure of Information

We may disclose your information in accordance with the practices described in this Privacy Policy. The categories of parties with whom we share information include:

• Service Providers. We may engage third party companies and individuals to perform services on our behalf that involve the processing of your information. These service providers may be used for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, web-hosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators. Where we disclose your personal information to service providers, we will request or ensure that the service provider handles your personal information solely for the purpose of performing the services for us, although we may permit them to use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law;
  

• Analytics and Advertising. We disclose information to vendors and other parties for analytics and advertising related purposes. These parties may act as our service providers, or in certain contexts, independently decide how to process your information.
  

• Affiliates. We disclose information to our affiliates and related entities, including where they act as our service providers or for their own internal purposes.
  

• Promotions. Our promotions may be jointly sponsored or offered by other parties. When you voluntarily enter a promotion, we share information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a promotion, you agree to the official rules that govern that promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.
  

• Merger or Acquisition. We may disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
  

• Security and Compelled Disclosure. When may disclose information where we believe disclosure is appropriate in connection with efforts to investigate, prevent, report or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies. We may disclose to courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights.
  

• Facilitating Requests. We disclose information at your request or direction.
  

• Consent. We disclose information with notice to you and your consent.
  

Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law.

Analytics and Advertising

We may use analytics services such as Google Analytics that collect, monitor and analyze information on our behalf. Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout.  

In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. We may incorporate tracking technologies into our Sites (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

The companies we work with to provide you Interest-based Advertising are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; and (ii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices.  Opting out only means that the selected participants should no longer deliver certain targeted ads to you but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

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Communications

We may use your information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these promotional communications from us by emailing us at privacy@meowwolf.com, or following the unsubscribe link or instructions provided in any email we send. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.

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Do Not Track

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

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Your Controls and Choices

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

• Choosing or changing your choices for subscriptions, newsletters, and alerts;
• Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;
• Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services;
• Controlling targeted advertising from many ad networks and partners; data exchanges; and marketing analytics and digital advertising and marketing service providers;
• Choosing to control targeted advertising you receive within applications by using the settings and choices made available to you through your device(s), for example, by re-setting your device’s advertising identifier and/or opting out of interest-based ads;
• Requesting removal of your personal information from a public forum on one of our sites or applications; and/or
• Requesting access to the personal information we hold about you and that we amend or delete it.
  

Please be aware that the foregoing controls and choices may only be available where required by law and for certain products. If you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences.

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Links to Other Websites and Public Postings

Our Sites may contain links to other websites. We do not have any control over those websites, and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy. If you chose to share information publicly through our Sites or Services, please understand that we cannot control the actions of third parties who could access or collect this information.

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Visitors that Reside Outside the United States

Meow Wolf provides its Sites and Services for the purpose of creating an enjoyable experience for its customers within the United States. The laws governing the collection and use of information within the United States may be different from the laws of your country. If you decide to use our Site or Services, or share your Personal Information with Meow Wolf, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States and other jurisdictions.

If you are an EU data subject and wish to exercise your rights regarding personal data, please contact us using this data protection link.

Children and Privacy

We do not knowingly collect personal information (as defined by the Children’s Online Privacy Protection Act (“COPPA”)) from children under the age of 13 in connection with the features of our Sites or Services without the consent of a parent or guardian.  If you are a parent or guardian and believe we have collected personal information in violation of COPPA, contact us at privacy@meowwolf.com. We will remove the personal information in accordance with COPPA. If you are using our Site or Services on behalf of a child under the age of 13, including purchasing a Pass for a child under the age of 13, you must either be that child’s parent or guardian, or have the permission of that child’s parent or guardian, to supply the required information.

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Storage and Security

In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures such as encryption of certain personal information, designed to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorized access, modification and disclosure.

However, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorized disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

The security of your use of a Meow Wolf Sites relies on your protection of your mobile device. You may not share your instance of the mobile application with anyone. If you believe that an unauthorized access to your instance of the mobile application has occurred, please report it immediately at privacy@meowwolf.com. You must promptly notify us if you become aware that any information provided by or submitted to the mobile application is lost, stolen, or used without permission.

We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on a Meow Wolf website, or mobile application interface.

Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by emailing privacy@meowwolf.com.

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

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Will Meow Wolf Change This Privacy Policy?

We may, at any time and at our discretion, revise this Privacy Policy by posting an updated version. Any amended Privacy Policy is effective upon posting of the revised Privacy Policy. If the changes are material, we may notify you by contacting you through the contact details you have provided to us or through notice on the Site.

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Governing Law

This Policy is governed by the laws of New Mexico.

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Intellectual Property Notice

All trademarks, service marks, and other proprietary materials herein are the property of Meow Wolf, Inc. and their respective owners. All rights reserved.

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How to Contact Us

If you have any questions about this Privacy Policy or our information-handling practices, experience any difficulties accessing the information here, or wish to exercise any of your rights or choices, please contact us:

By email: privacy@meowwolf.com

By mail: 2600 Camino Entrada, Santa Fe, NM  87507

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Additional Disclosures for Nevada Residents.

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties.  If you are a Nevada resident and wish to inquire about our compliance with Nevada law, please contact us as at privacy@meowwolf.com.

Additional Disclosures for California Residents.

These additional disclosures apply only to California residents. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt-out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.  

Notice of Collection

In the past 12 months, we have collected the following categories of personal information, as described in the CCPA:

• Identifiers, including name, postal address, email address, and online identifiers (such as IP address).  

• Customer records, including phone number, billing address, and credit or debit card information.  
  

• Characteristics of protected classifications under California or federal law, including gender and age.  
  

• Commercial or transactions information, including records of products or services purchased, obtained, or considered.
  

• Internet activity, including browsing history, search history, and interactions with a website, email, application, or advertisement.
  

• Geolocation data.
  

• Employment and education information.

• Inferences drawn from the above information about your predicted characteristics and preferences.
  

For further details on information we collect, including the sources from which we receive information, review the “Types of Information We Collect and Use” section above. We collect and use these categories of personal information for the business purposes described in the “Use of Information” section above.

Right to Know and Delete

You have the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:

• The categories of personal information we have collected about you;  
• The categories of sources from which the personal information was collected;
• The categories of personal information about you we disclosed for a business purpose or sold;
• The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
• The business or commercial purpose for collecting or selling the personal information; and
• The specific pieces of personal information we have collected about you.
  

In addition, you have the right to delete the personal information we have collected from you.

To exercise any of these rights, please submit a request to privacy@meowwolf.com. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

Authorized Agent

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

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Shine the Light

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.