Effective as of January 24, 2021
If you are a resident of California or Nevada, please see the additional disclosures at the end of this Policy.
While using our Sites and Services, we may ask you to provide us with certain Personal Information. “Personal Information” is information that can be used to identify you, directly or indirectly. The types of information we collect include:
We automatically collect information when you use or interact with the Sites, including as follows:
We automatically collect information that your browser or mobile device sends whenever you or your users visit or use our Sites (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, device ID or other unique identifier, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
The types of tracking technologies we use to collect this information include:
Cookies. Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.
We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Web Beacons. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behavior and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.
For further information on how we use tracking technologies for analytics and advertising, see the “Analytics and Advertising” section below.
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law.
We may use analytics services such as Google Analytics that collect, monitor and analyze information on our behalf. Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout.
In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. We may incorporate tracking technologies into our Sites (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
The companies we work with to provide you Interest-based Advertising are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; and (ii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices. Opting out only means that the selected participants should no longer deliver certain targeted ads to you but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
We may use your information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these promotional communications from us by emailing us at [email protected], or following the unsubscribe link or instructions provided in any email we send. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:
Please be aware that the foregoing controls and choices may only be available where required by law and for certain products. If you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, products, and services to you, and some of our services may not be able to take account of your interests and preferences.
Meow Wolf provides its Sites and Services for the purpose of creating an enjoyable experience for its customers within the United States. The laws governing the collection and use of information within the United States may be different from the laws of your country. If you decide to use our Site or Services, or share your Personal Information with Meow Wolf, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States and other jurisdictions.
If you are an EU data subject and wish to exercise your rights regarding personal data, please contact us using this data protection link.
We do not knowingly collect personal information (as defined by the Children’s Online Privacy Protection Act (“COPPA”)) from children under the age of 13 in connection with the features of our Sites or Services without the consent of a parent or guardian. If you are a parent or guardian and believe we have collected personal information in violation of COPPA, contact us at [email protected]. We will remove the personal information in accordance with COPPA. If you are using our Site or Services on behalf of a child under the age of 13, including purchasing a Pass for a child under the age of 13, you must either be that child’s parent or guardian, or have the permission of that child’s parent or guardian, to supply the required information.
In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures such as encryption of certain personal information, designed to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorized access, modification and disclosure.
The security of your use of a Meow Wolf Sites relies on your protection of your mobile device. You may not share your instance of the mobile application with anyone. If you believe that an unauthorized access to your instance of the mobile application has occurred, please report it immediately at [email protected]. You must promptly notify us if you become aware that any information provided by or submitted to the mobile application is lost, stolen, or used without permission.
We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on a Meow Wolf website, or mobile application interface.
Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by emailing [email protected].
This Policy is governed by the laws of New Mexico.
All trademarks, service marks, and other proprietary materials herein are the property of Meow Wolf, Inc. and their respective owners. All rights reserved.
By email: [email protected]
By mail: 2600 Camino Entrada, Santa Fe, NM 87507
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada resident and wish to inquire about our compliance with Nevada law, please contact us as at [email protected].
These additional disclosures apply only to California residents. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt-out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
In the past 12 months, we have collected the following categories of personal information, as described in the CCPA:
For further details on information we collect, including the sources from which we receive information, review the “Types of Information We Collect and Use” section above. We collect and use these categories of personal information for the business purposes described in the “Use of Information” section above.
You have the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:
In addition, you have the right to delete the personal information we have collected from you.
To exercise any of these rights, please submit a request to [email protected]. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.