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The House of Eternal Return is a neon assault on the senses—in some ways similar to Yayoi Kusama’s mirrored rooms of fantastic gourds—reminiscent of a ghost train at a local funfair, only on a larger scale. Meow Wolf, the collective behind the installation, built everything themselves. Most artworks are touchable, many are interactive and the scale of the installation (20,000 square feet) is such that hours slip by before people emerge, blinking and overstimulated, into the outside world.

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Stop by Meow Wolf, Santa Fe's hottest interactive art experience. See if you can solve the mystery of what happened to the Selig family – but it might take you hours upon hours of traipsing about the whimsical, neon, alien multiverse.

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Meow Wolf is a pop-cultural phenomenon featuring innovative, interactive exhibits at its complex that opened in Santa Fe in March 2016. By July 2018, 1 million visitors had ventured into the “House of Eternal Return” exhibit, making Meow Wolf a prominent tourist draw in a city of many such attractions.

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Just a few minutes’ drive from the Strip, this indoor and outdoor arts, dining and entertainment venue (AREA15) hopes to become one of Vegas’ top destinations. Why? Its top tenant is Meow Wolf, the quirky interactive and immersive art meld in Santa Fe, N.M. Meow Wolf plans to up the ante in Vegas with a larger, more dynamic venue.

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In 2020, Meow Wolf will open an original immersive experience in Las Vegas. While few details are known about the company's second permanent exhibition, a visit to Santa Fe offers an idea as to what Las Vegas locals can begin to expect when it opens at Area15 next year. Guests who visit The House of Eternal Return are welcome to explore it like a funhouse. But those who are drawn to the mystery are invited to try and figure out what exactly happened to the Selig family — and why their home was subsequently overrun by figures in white lab coats.

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Meow Wolf’s Kaleidoscape is among 19 other attractions in the running for the best new theme park attraction to debut in 2019.

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Meow Wolf as a brand has become a cultural tour de force.

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Best Places to Visit in New Mexico

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With an eye toward design, AD explores the Southwestern city’s hip, classic, and outdoorsy sides

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The best destinations, journeys & travel experiences for the year ahead

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“It was scary,” he said of Meow Wolf’s new virtual reality installation, which brought the spirit of Balloon Fiesta to the immersive arts and entertainment company’s fabled House of Eternal Return exhibit in Santa Fe.

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The popular New Mexican pizza and sub restaurant will be featuring Meow Wolf themed pizza boxes beginning Thursday.

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The Santa Fe-based arts startup — which debuted its "House of Eternal Return" exhibit in 2016 and is expanding to several of America's biggest cities — is projecting $18 million in revenue this year, up around 50% from the year prior. It is also seeing a record number of visitors at its Santa Fe location, according to Kadlubek's post.

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Meow Wolf is throwing a three-night electronic music and art festival in Denver

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Open yourself to different worlds in this haven for the arts, culture, and the outdoors

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On paper, nothing should make sense about Taos Vortex. The festival is the brainchild of Santa Fe art collective, Meow Wolf, best-known for their immersive art space, the House of Eternal Return.

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The House of Eternal Return in Santa Fe, New Mexico, is a wild place. Open the door to the refrigerator, and step right into another dimension full of secret passages, surreal objects and out-of-this-world experiences.

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If the name House of Eternal Return alone isn’t enough to command your attention, the fantasy-filled journey you experience inside surely will. This fixed exhibition by the arts and entertainment collective Meow Wolf features a series of psychedelic rooms and hidden passages that feel straight out of a Tim Burton film.

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Meow Wolf started as a loose group of penniless punks. Now it’s a multimillion-dollar dream factory anchoring an “immersive bazaar” in Las Vegas.

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In two years, the House has transformed Meow Wolf from a cadre of broke creatives into a 400-employee-strong organization with a fundraising clip on par with tech startups — and a shot at upending the art and entertainment industries as we know them.

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Just as visionary as Meow Wolf’s maximalist approach to creativity is its commitment to changing attitudes and practices when it comes to art and economics...

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Art Place at Fort Totten will be home to the latest outpost of the trippy, interactive exhibits.

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The exhibition will feature a new immersive narrative with uniquely interactive art experiences. Grand opening will be in 2022. Meow Wolf will reveal more details about plans for D.C. in 2019.

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The Bottom Line: Rapid-fire visuals adorn an intriguing fringe-culture success story.

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Creatives on the coasts will claim through omission that nothing culturally significant happens in the Mountain Time Zone. Of course they're right (don't question it)--save for one critical oversight... an extraordinary Santa Fe success story called Meow Wolf.

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NPR's Ari Shapiro talks with CEO and co-founder Vince Kadlubek about the transition from artist collective to multimillion dollar company.

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“You have to go with your gut,” Martin says. “That's all you have. And my gut told me Meow Wolf was up to something very special here."

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No. 4: Taking entertainment to the next level, Meow Wolf in Santa Fe is an immersive, interactive art installation.

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[Meow Wolf] features secret passages and tunnels that end in a lounge and music venue.

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Meow Wolf's mixed reality Mech attraction was featured at Magic Leap's first developer conference.

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...Meow Wolf showed off its Navigator, a giant robot vehicle that attendees could interact with via a combination of touch screen displays and superimposed AR imagery of distant galaxies.

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I was... invited to climb into the cockpit of the... robot, which a Meow Wolf spokesperson informed me was supposed to be a Mech transport and I was a space explorer...

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Set in a sci-fi future, The Navigator puts players in control of a space exploration mech, built to stunning life-size scale in the demo area.

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The first stages of Meow Wolf's Corporate Social Responsibility Plan will focus on community, artists, the environment and an inclusive economy, Padilla said. That includes a 90 percent ADA accessibility rate, priority hiring for local residents as well as women and people of color and a goal of 30 percent of its energy generated from renewable sources.

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...Meow Wolf has contributed about $250,000 to New Mexico nonprofits and schools and an equal amount outside of New Mexico.

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What once sounded like grandiosity looks downright prescient today. Only a few years removed from its days of scavenging, Meow Wolf is now a burgeoning art-entertainment empire...

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Meow Wolf CEO Vince Kadlubek suggests the exhibit bridges Santa Fe’s established art community and a new generation of young artists.

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Riders who journey on Meow Wolf’s Kaleidoscape will be transported to other-worldly motion, deep sound, wild color and interactive moments that create an immersive world around you. This intriguing attraction will be the first artist-driven dark ride the world has ever seen.

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...last week Meow Wolf sent shockwaves across the themed entertainment industry when it announced a new collaboration on a groundbreaking amusement park ride experience.

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Guests will be able to experience Kaleidoscape in 2019 before [a] new Meow Wolf exhibit makes its debut in Denver in 2020.

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Set to open in October 2019, Area 15 will have a distinctive anchor tenant: Meow Wolf, the Santa Fe, N.M.-based arts and entertainment group that creates narrative, immersive art installations

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Meow Wolf officials are already planning their long-term presence [in Denver] — and not simply because they signed a 20-year, $60 million lease.

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Just two years, four months and three days after it opened, Meow Wolf welcomed Longoria, Garcia, 38, and seven of their children as the millionth visitors to the immersive art exhibit, the House of Eternal Return, said John Feins, Meow Wolf vice president for communications.

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I'm a firm believer that if you ever have enough money in your bank account for a plane ticket, you should seriously consider a trip to Meow Wolf in Santa Fe, New Mexico. Forget Disneyland, forget the Grand Canyon, and forget Las Vegas...

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According to Buzzfeed it is New Mexico’s top Instagrammed location. Since opening, over a million visitors have enjoyed Meow Wolf. The zany art installation employs more than 300 full-time and part-time “creatives.”

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Meow Wolf... aims to offer more than just photo ops. Rather, Kadlubek and his colleagues are working towards a future where high-quality, thought-provoking art environments are the norm.

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Mikey Rae’s Talent Show is centered around a 16-part, digital animated series of thirty-second episodes based on Mikey’s art and characters famously seen in the long hallway outside Meow Wolf’s award-winning House Of Eternal Return. The characters come to life, in classic Rae hilarity, to offer quirky wisdom and catch phrases born to be viral.

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Meow Wolf is trying something new this summer by putting on a music festival. The Santa Fe-based art group is planning what it calls a "music experience" in Taos with a unique meow wolf twist of course.

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Adam Drucker, Meow Wolf creative director and video game music composer, said “The House…” draws upon a number of video games as influences, citing “Myst,” “Bioshock” and “Proteus” as inspiration.

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The fireplace might lead to an enchanted forest, the refrigerator door to a space station. The rules are simple: feel, touch, experience and escape reality.

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In addition to their multiple permanent exhibitions, Meow Wolf also does many projects with other communities including festivals, parklets and non-profits.

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Over 300,000 viewers tuned in to the Score Wars action that saw the best of the best come together and compete across two days of competitive play, the pro-level competition eventually saw New Zealand’s Andrew Barrow triumph over USA’s Armando Gonzales...

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[Meow Wolf's] experience, "The Atrium", turns you into a mouse under a bed, a brilliant use of scale. Although unfinished, it is memorable as it is original, as is the preshow and themeing around it.

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Spokesman John Feins attributed the record-breaking day to spring break, recent media attention and "the buzz on our new upgrades."

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For the founders of Meow Wolf, the experience is a lot like watching a child take its first steps, or handing a teenager the keys to the car.

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The creative powerhouse that's blown hundreds of thousands of minds and raked in megabuck profits and has already expanded its maximalist perturbations of reality to Denver and Las Vegas, is coming to Austin.

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For the second time since opening, the “House of Eternal Return” – a surreal set of rooms inhabited by a fictional family whose strange story is hidden in the details – closed its doors for about two weeks of renovations and creation of new spaces.

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The time spent wandering was among the most interesting sensory experiences of my life, and I could happily spend many hours over many days exploring the place.

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Instead of walking up to a painting, you actually let audiences walk inside of the painting.

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...nobody could’ve predicted they’d end up sparking an economic revolution in the art world.

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More surprising—yes more surprising than all that—is that visitors are encouraged to explore: to touch whatever they want, to rifle through papers, look in the fridge, find the combination to the safe and see what’s inside.

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After my first visit, a three-hour excursion, I was so determined to figure this place out that I returned three days later to see if I could somehow wrap my head around the full story of the House.

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A quick ride from the Las Vegas Strip, AREA15 will be located on the southwest corner of Sirius Avenue and Rancho Drive near Palace Station.

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The mega-expansion to big cities, so quickly, is stunning.

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“There’s no other retail space or mall or entertainment space saying that art is valuable. Creativity is valuable,” Kadlubek says. “We just had to be a part of that.”

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The Las Vegas destination is part of a project called AREA15, a "radically re-imagined retail and entertainment complex," Meow Wolf said in a news release.

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Meow Wolf Las Vegas will have some of the same creative backers as Meow Wolf Santa Fe, including "Game of Thrones" author George R.R. Martin, who owns the former bowling alley that holds the "House of Eternal Return," the name for the Santa Fe exhibit.

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Meow Wolf said it has signed on as a tenant in an entertainment complex that will offer live music, festivals, corporate events and e-sports video game tournaments...

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As Meow Wolf’s brisk attendance on a random Monday afternoon suggests, I am just one of many who finds it to be a gripping and visceral art experience.

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The year is early but here's the best news I've seen so far in 2018. Meow Wolf is opening an enormous new "world."

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Construction will begin later in 2018 and an expected completion in 2020. Meow Wolf is already selling tickets to the opening night gala.

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In early 2020, Meow Wolf, the artist collective responsible for Santa Fe’s immersive art exhibit the House of Eternal Return, will open a permanent installation in Denver.

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Aside from investing in the Denver art community directly, the addition of this Meow Wolf installation will encourage others to invest in the art scene with more verve.

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Creators of a popular immersive art entertainment project in Santa Fe, New Mexico, on Thursday announced a push into a major metropolitan market with plans for an interactive exhibit and music venue in downtown Denver.

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A new five-story building, spanning an area larger than a football field, is scheduled for completion in an industrial neighborhood by early 2020...

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The Denver venture will provide a major financial and creative test for Meow Wolf and its growing staff of about 200 artists, technicians and project developers.

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The wildly popular Santa Fe-based art company will announce its first major expansion Thursday in the form of a 90,000-square-foot permanent exhibition in the Mile High City.

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In the end, a sense of you-have-to-have-been-there immersion is its most important draw. Meow Wolf... offers a fabulated cabinet of curiosities, all of it designed to be very photogenic.

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Our ethic is simple: the more people who visit us, the more we will channel that support into philanthropy in Santa Fe and in New Mexico and beyond...

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The first Score Wars to be live streamed will be the classic shoot ’em up Galaga and will bring together the very best Galaga players in the world.

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Galaga is being developed... a fully immersive experience courtesy of a collaboration between the Nuttery Entertainment and the creative minds from Meow Wolf.

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It thoroughly departs from the traditional museum model in its bold use of interactive space.

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We should always use one of these to talk about the things we really care for...

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The artistic installations change periodically, and various performances are held here as well.

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In a world full of devices do you ever feel it's hard to connect with those around you?

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Sometimes, you just want a one-on-one conversation with another person, but can’t find any privacy...

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The Experience Tube' promises a good time for all...

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...foodies flock to sample the gumbo at the Cajun-inspired Trinity Kitchen food truck, conveniently parked outside of the immersive Meow Wolf art installation.

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Mind-trippy Meow Wolf... offers a portal into the fantastical world of interactive art with 70 rooms that encompass a treehouse, laser-based musical instruments and a psychedelic “magic bus” ride.

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It’s absolutely worth a couple of hours, at minimum. We were well on our way to solving the mystery when we had to leave, but we’ll be back next time for more.

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...one of the most mind-bending and unique art experiences in America can be found at Meow Wolf.

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As you wander from room to room you can open drawers, watch videos, climb into bed and generally gather clues. This is out of the box entertainment...

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Designed and created by immersive art installation collective Meow Wolf... the 20,000-square-foot space that was once an old bowling alley is now like something out of a neon dream.

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[Meow Wolf] has quickly became the most talked about destination in town.

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An actual visit is the only way to fully comprehend what is happening in this space, but a 360º visit will help spur that urge to visit.

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Meow Wolf Entertainment, the film and video production arm of Meow Wolf, a privately funded arts and entertainment company, is the latest phase of expansion for the group...

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The opening of Meow Wolf has been really exciting as it has become a focal point and source of inspiration for our community.

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[Meow Wolf's] warehouse-like appearance betrays nothing of the near-psychedelic haunted house atmosphere inside. It's guaranteed to fascinate.

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