Press Articles

Yahoo! News

Planning a Las Vegas trip? Here are the hottest new things to do since the city reopened

While some things have changed in Las Vegas since the pandemic hit, one thing hasn't. The city continues to reinvent itself, opening impressive new hotels, debuting new restaurants and offering innovative experiences to make it much more than just a place to gamble.

L'Officiel

The Immersive Art Experience: Are Attractions Considered Art?

From Yayoi Kusama’s Tate Modern shows to the recently opened Superblue in Miami, overwhelmingly sensory experiences have swept social media by storm. But what is the distinction between art and attraction?

The Washington Newsday

Behind a Fridge in a Las Vegas Grocery is a Mind-Blowing Art Gallery

A 52,000-square-foot art installation hidden behind a refrigerator door may be found in a “interdimensional” Nevada grocery shop complete with mind-bending items, extraterrestrial portals, and surprising landscapes.

Westword

Molina Speaks on Indigenous Futurist Dreamscapes Lounge at Meow Wolf

There's a lot that's still unknown about Meow Wolf Denver, the massive new arts installation/venue constructed over the past two years at the intersection of West Colfax Avenue and Interstate 25 on the edge of Sun Valley.

Newsweek

Las Vegas Grocery Hid a Mind-Bending Art Gallery Behind a Fridge

Customers in Las Vegas, Nevada find the mysterious cooler leads to a labyrinth of colorful designs that have gone viral.

Blooloop

The world’s top 11 immersive art experiences

Immersive art experiences have been one of the biggest trends of recent years. We’ve seen groups such as Culturespaces and Meow Wolf making waves in the attractions industry. Now, the trend for digital art exhibits continues to grow across the globe, from Tokyo to Paris to Las Vegas.

Las Vegas Sun

Into Omega Mart: The wild and eccentric world of Las Vegas’ Meow Wolf outpost

Putting your finger on Meow Wolf’s Omega Mart is nearly impossible. It’s a transportive, maximalist art installation, rooted in the foundation of a dense, explorative narrative.

Forbes

Here’s The Most Popular Attraction In Your State (It’s Probably A Park)

Whether you’re looking to avoid the crowds or find out what all the fuss is about and join the fun, here’s the scoop on the most popular attraction in each state.

Eater Las Vegas

Zany Grocery Store Exhibit Omega Mart Now Has a Beer From Marble Brewery to Call Its Own

Meow Wolf teams up with Albuquerque-based Marble Brewery on a new Japanese-inspired rice lager dubbed Day Ghost.

Las Vegas Magazine

Get Lost in the Supermarket at Omega Mart in Las Vegas

At first glance, it appears to be just a grocery store like any other, with brightly lit shelves popping with colorful products to stoke your impulse to buy, buy, buy.

USA Today

9 summer vacation ideas for families: Hersheypark, San Diego, Bahamas, Dollywood, Vegas

Now’s your chance to introduce your aspiring young creatives to Meow Wolf’s Omega Mart, which is best described as part art exhibit, part amusement park and part escape room.

Fast Company

Meow Wolf is ready for a hot vax summer

After getting derailed by COVID, the psychedelic entertainment company sees encouraging signs that crowds are ready to return to live events.

The New York Times

Not Your Pre-Pandemic Las Vegas

Created by the renowned Santa Fe artist collective Meow Wolf (the name derived from pulling two random words from a hat during their first meeting), Omega Mart is an amalgamation of some 325 artists’ creations tied together by disparate overlapping story lines which one can follow — or not.

Westword

Meow Wolf Denver Reveals Its Local Creative Contributors

Meow Wolf, the Santa Fe-based arts and entertainment behemoth that grew out of a ragtag collective, has officially announced the 110 Colorado artists who've been working on the Denver installation, the third in the Meow Wolf lineup and the most narratively complex.

Rolling Stone

How Beach House Created a Soundtrack for a Psychedelic Las Vegas Supermarket

Watch the seven-minute music video created by Baltimore pop duo, Beach House, for “Marin’s Dreams,” created in collaboration with arts collective Meow Wolf.

The Economist

A change in how people consume contemporary art is under way

CNN Travel

Las Vegas is set to come out of Covid-19 better than ever

Located in AREA 15, Omega Mart is a wacky supermarket-like experience that is one part art gallery, one part theater and one part vision quest that will leave you feeling like a character from Alice in Wonderland.

Blooloop

Recycling and transforming retail spaces to create new experiences

The demise of major retailers has left empty spaces, but indoor theme parks & innovative experiences could help with revitalising these retail centres.

Yahoo! Finance

New summer dates on sale for must-see installation Omega Mart

Planning your summer vacation? Due to popular demand, Meow Wolf has just released additional tickets for their explosive new installation in Las Vegas, Omega Mart through July 31st.

USA Today

Best Things To Do In Las Vegas

Meow Wolf's Omega Mart is one of the anchor experiences at AREA15 - you've never visited a 'supermarket' like this one.

AV Club

Omega Mart advertises time-traveling ham, nut-free peanuts in series of perfectly normal commercials

The spirit of Omega Mart, a Las Vegas installation that allows visitors to “explore an extraordinary supermarket that bursts into surreal worlds and unexpected landscapes."

The Los Angeles Times

From swimming pools to showgirls, here’s how you can tell Las Vegas is revving up

The Vegas Strip may often seem an irony-free zone, but “Omega Mart” couldn’t exist without satire. And the city seems ready for that.

Boing Boing

Creepy commercials for Omega Mart, a supermarket with a difference

Meow Wolf's second permanent installation, Omega Mart, is an interactive, mind-bending art experience. Participants explore an extraordinary supermarket that bursts into surreal worlds and unexpected landscapes.

Conde Nast Traveller

The Weekend Guide: Neon Signs, Red-Rock Hikers, and Tiki Cocktails in Las Vegas

The opening of downtown’s Circa Resort & Casino late last year will be followed by the highly anticipated Virgin Hotels Las Vegas this spring, and the Santa Fe–based arts collective Meow Wolf expanded into Vegas with a new experience, Omega Mart, in February.

Lonely Planet

The best day trips from Albuquerque

Missions, museums, and Meow Wolf, all are players in the 'city different.'

Forbes

What The Rise Of The ‘Instagrammable’ Experience Means for Real Estate

No longer are consumers interested in just products or brands, but rather in memories and experiences, an incredibly important trend for real estate investors to follow.

Santa Fe New Mexican

Meow Wolf’s ‘Eternal’ wait is over in Sante Fe

The House is still the House, but there is a newness to the surreal exhibit — which opened in March 2016 in a former bowling alley on Rufina Circle and shut down a year ago as the coronavirus pandemic took hold.

FilmFestivals.com

Telluride Film Festival (September 2- 6, 2021) pops a superb 2021 Festival poster

Telluride Film Festival (September 2- 6, 2021) today presents its 2021 Festival poster, designed by Meow Wolf’s Luke Dorman for the 48th edition of the festival. Luke Dorman is the Lead Graphic Designer at Meow Wolf, a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences.

Las Vegas Weekly

Inside Meow Wolf's Immersive Omega Mart

A look inside Meow Wolf's Omega Mart––the Santa Fe, New Mexico-based art collective's 52,000 square-foot immersive and interactive art installation at the recently opened Area15 experiences, dining and retail mall.

The Future of Storytelling

Vince Kadlubek (Ep. 32)

Meow Wolf cofounder and director Vince Kadlubek discusses the history and philosophy behind Meow Wolf's unique brand of immersive storytelling.

The Santa Fe New Mexican

From scrappy startup to surreal success, Meow Wolf looks to future

As the company begins a new chapter in Vegas with the opening of Omega Mart, officials acknowledge the expansion now sets the foundation for the company’s long-term future.

CNET

A virtual tour of Meow Wolf's newest Vegas attraction

Omega Mart looks like a normal convenience store...then strange things happen.

Timeout

You must see this insane-looking psychedelic grocery store in Las Vegas that doubles as an art exhibit

For once, Las Vegas is wowing us with some un-gambling related news.

Eater Las Vegas

Zany Grocery Store Exhibit Omega Mart Reveals Its Crazy Art at Area15

The space include four themed areas and 60 installation-filled rooms, terrains, and portals to other worlds made by more than 325 artists including Beach House, Brian Eno, Amon Tobin, Shrine, and Android Jones.

Los Angeles Times

Meow Wolf’s Omega Mart is opening in Las Vegas in a pandemic. What to know

Depending on your perspective, Meow Wolf’s Omega Mart is an art gallery, an indoor theme park, a bold statement on individual theatricality, a place to take lots of Instagram photos...

Hollywood Reporter

Inside Meow Wolf's New Omega Mart Interactive Experience in Las Vegas

The art collective behind Santa Fe's interactive funhouse House of Eternal Return — which counts George R.R. Martin as a backer — launches its first expansion inside the new AREA15 complex on Feb. 18.

USA TODAY

'Fantastical and mysterious': Meow Wolf's latest immersive art experience to open in Las Vegas

"The show here in Las Vegas is really a social commentary on consumerism, corporate culture and environmental stewardship, and it's what we call an alternative storytelling environment," said Corvas Brinkerhoff, executive creative director of Meow Wolf Las Vegas. "It's mission is driven by conveying a story to the audience."

Colossal

A Pulsating Light Room of Multi-Layered Glass by Claudia Bueno to Premiere at Meow Wolf Las Vegas Colossal

Step into Claudia Bueno’s aquarium-style installation at Meow Wolf’s new space in Las Vegas and experience the slow, oscillating movements of natural life. “Pulse” is comprised of countless white line drawings that are meticulously intertwined and superimposed on 60 glass panels.

Thrillist

Things We're Looking Forward to in Las Vegas in 2021

The opening of AREA15 is one of the few bright spots of 2020 and the art, entertainment, dining, and retail space is only getting better in the new year. Most exciting of all: the arrival of Meow Wolf, the team responsible for a trippy, interactive walk-through art installation that's one of the best reasons to visit Santa Fe.

Thrillist

What We’re Looking Forward to in Denver in 2021

If you’ve ever walked through the washing machine into another dimension at Meow Wolf’s OG Santa Fe location, you know you should expect the unexpected when the Denver outpost opens in late 2021.

Travel + Leisure

The 50 Best Places to Travel in 2021

For a jolt of 21st century culture, downtown Denver is just short walk away and will unveil a massive art installation from New Mexico-backed artist collective Meow Wolf later this year.

Blooloop

The 18 best new themed attractions for 2021

The first Meow Wolf attraction is still taking the world by storm as a mind-expanding trip into alternate worlds and dimensions of reality. Tucked away in New Mexico the original Meow Wolf themed attraction is more of an all-encompassing art installation project than a theme park-style attraction.

The Denver Post

Meow Wolf shares new pictures, details of Denver location ahead of late 2021 opening

Meow Wolf this week shared new images and details about its under-construction Denver location, which the Santa Fe-based company said is on track to open in late 2021.

Thrillist

This Southwestern State Is America's Endlessly Trippy Desert Wonderland

Midtown is all about Meow Wolf, which turned an old bowling alley into an interactive art installation with a trippy, abstract take on classic Americana. The less you know about this in advance, the better.

Conde Nast Traveler

14 Reasons We Can't Wait to Travel in 2021

Off the Strip, the immersive-art producer Meow Wolf will reveal the sprawling Omega Mart, an “interactive superstore,” at the just-opened entertainment complex Area15 early next year. Anywhere else, and all this would seem like too much to believe.

Deadline

George R.R. Martin-Backed Meow Wolf Hires Former HBO & DreamWorks Exec As Chief Technology Officer

Meow Wolf, the Santa Fe-based arts and entertainment company whose backers include George R.R. Martin (Game of Thrones), has brought on Barbara Ford Grant as its new chief technology officer.

Retail and Leisure International

Meow Wolf – Transforming Worlds

Despite the current market conditions and the difficulties being faced by companies across the world due to the effects of Covid-19, the core objective remains the same – to open mind blowing and immersive creative exhibition experiences.

Fast Company

How to build more equitable public space after COVID-19

In this roundtable discussion, led by senior editor Suzanne LaBarre, top executives and thought leaders discussed how to innovate public space.

Albuquerque Business First

Meow Wolf adds to its leadership team

Meow Wolf has added to its leadership team, announcing the hire of an executive to oversee efforts to build a healthy workplace environment.

Boss Hunting

The Coolest & Most Unique Concert Venues In The World

There’s little surprise then that this inspiring city is also internationally renowned for its art scene, both traditional and experimental as creatives touch everything from the gallery-dense Canyon Road, to a psychedelic show-stopper called House of Eternal Return.

Las Vegas Weekly

ARTIST HEATHER HERMANN AND MEOW WOLF ARE REVIVING THE MEMORY OF A LOST VEGAS XANADU

It’s a somewhat rare occurrence to meet someone born and raised in Las Vegas. Artist Heather Hermann, a seventh-generation Nevadan, not only meets that criterion, she has the history of this city running through her veins.

KRQE

Meow Wolf gets shout out on ‘James Corden Show’

Meow Wolf got a surprise shoutout on the “James Corden Show”. Corden goes on to commend band member Reggie Watts on how cool he is for knowing someone from a Santa Fe art installation.

Travel + Leisure

This Trippy Installation in Las Vegas Is the Grocery Store of Your Nightmares

Much like House of Eternal Return (which explored a “peculiar Victorian manor”), Omega Mart has a rich storyline that explores the ins and outs of a grocery store.

KRQE

Meow Wolf reveals new ‘Trash Temple’ exhibit

Meow Wolf has been making some changes and the newest exhibit turns trash into art. It’s called “Trash Temple” and it’s made out of things that would have normally ended up in the landfill.

Lonely Planet

The creepy grocery store experience is heading to Las Vegas

Dubbed Omega Mart, the 52,000 sq foot space will be Meow Wolf’s second permanent installation after House of Eternal Return in New Mexico, and a press release promises “an even richer storyline [with] elevated narrative and technical elements” – not to mention an assortment of products with “an uncanny ability to fulfill desires beyond expectation.”

Fast Company

Here’s a preview of Meow Wolf’s trippy new Las Vegas grocery store—fingers crossed for 2021

The Santa Fe, New Mexico, arts collective, known for its psychedelic live events, is plowing ahead with its newest permanent installation—an interactive grocery store that blends narrative storytelling, technical wizardry, and commerce.

Blooloop

Meow Wolf opening Omega Mart grocery store in Las Vegas

Meow Wolf is opening the immersive Omega Mart grocery store in Las Vegas in early 2021. The one-of-a-kind artainment experience will anchor AREA15.

Meow Wolf

Attention Shoppers: Meow Wolf To Open “Omega Mart” Grocery Store In Las Vegas

Las Vegas, Nevada (August 10, 2020) - Meow Wolf, the Santa Fe-based arts and entertainment company, announced today that it will be opening the grocery store Omega Mart in Las Vegas.

LA Times

It's time to re-think theme parks. Creative ways to open while social distancing.

Knott’s Berry Farm last week felt more like a national park than a theme park. Reopening for a Knott’s-designed food event dubbed Taste of Calico, the park‘s famed ghost town was clear for roaming on an early Friday afternoon.

LA Times

Meow Wolf was set to transform themed entertainment in Vegas and beyond. Then came the pandemic

"What we’re doing is a social experiment,” Montoya said. “It’s our responsibility as artists to respond to the world that we’re living in. I think more and more, we can’t sit back and fall into escapism...."

Fast Company

Are Concerts, Festivals, and Live Events Ever Coming Back? Here’s What 6 Experts Say

From a live events standpoint, the question to ask is, Where do we want to be? And I don’t think one should just assume that the place to be right now is digital.

KRQE

Meow Wolf Brings Entertainment Home with New Website Additions

Meow Wolf has added new categories to their website to help you and the kids stay busy at home.

GOOD Magazine

The Art: 'Ethyl' the Whale

An artist's primary challenge is to make the invisible, visible—to give shape to the abstract: our emotions, our innermost thoughts and fears.

Albuquerque Journal

United Unveils its New-Look Home Unis for … Whenever

So the club on Friday went on social media to show its fans a 2-minute-plus video shot partly in Meow Wolf, again a prominent jersey sponsor, and at Isotopes Park, its home field.

Meow Wolf Santa Fe Temporarily Closes out of Commitment to Community Among Coronavirus (COVID-19) Concern

House of Eternal Return will be closed through March 31st, and all events will be canceled through April 15th, 2020.

Meow Wolf Recognized in Fast Company’s 2020 List of “World’s Most Innovative Companies”

Awards include #50 on the Business List and #1 in Live Events

Fast Company

The World’s 50 Most Innovative Companies

Meow Wolf’s bonkers interactive experiences are coming to Vegas, Washington, and Denver.

The Economist

How Meow Wolf Turned “Immersive Art Experiences” Into Big Business

The House of Eternal Return is a neon assault on the senses—in some ways similar to Yayoi Kusama’s mirrored rooms of fantastic gourds—reminiscent of a ghost train at a local funfair, only on a larger scale. Meow Wolf, the collective behind the installation, built everything themselves. Most artworks are touchable, many are interactive and the scale of the installation (20,000 square feet) is such that hours slip by before people emerge, blinking and overstimulated, into the outside world.

Forbes

A Weekend In Santa Fe

Stop by Meow Wolf, Santa Fe's hottest interactive art experience. See if you can solve the mystery of what happened to the Selig family – but it might take you hours upon hours of traipsing about the whimsical, neon, alien multiverse.

Albuquerque Journal

Stories that defined the decade in New Mexico

Meow Wolf is a pop-cultural phenomenon featuring innovative, interactive exhibits at its complex that opened in Santa Fe in March 2016. By July 2018, 1 million visitors had ventured into the “House of Eternal Return” exhibit, making Meow Wolf a prominent tourist draw in a city of many such attractions.

Los Angeles Times

Las Vegas: New things to look forward to in 2020

Just a few minutes’ drive from the Strip, this indoor and outdoor arts, dining and entertainment venue (AREA15) hopes to become one of Vegas’ top destinations. Why? Its top tenant is Meow Wolf, the quirky interactive and immersive art meld in Santa Fe, N.M. Meow Wolf plans to up the ante in Vegas with a larger, more dynamic venue.

Las Vegas Review Journal

Meow Wolf to Bring Portals, Mystery, Robots to Las Vegas in 2020

In 2020, Meow Wolf will open an original immersive experience in Las Vegas. While few details are known about the company's second permanent exhibition, a visit to Santa Fe offers an idea as to what Las Vegas locals can begin to expect when it opens at Area15 next year. Guests who visit The House of Eternal Return are welcome to explore it like a funhouse. But those who are drawn to the mystery are invited to try and figure out what exactly happened to the Selig family — and why their home was subsequently overrun by figures in white lab coats.

KRQE

Meow Wolf’s Kaleidoscape ride nominated for best new theme park attraction

Meow Wolf’s Kaleidoscape is among 19 other attractions in the running for the best new theme park attraction to debut in 2019.

303 Magazine

Review – Meow Wolf’s Dark Palace Was An Adventure Into The Outlandish

Meow Wolf as a brand has become a cultural tour de force.

CBS Sunday Morning

Enter the immersive art world of Meow Wolf

Thrillist

This Southwestern State is America's Endless and Trippy Desert Wonderland

Best Places to Visit in New Mexico

Architectural Digest

Tour Santa Fe in 3 Perfect Travel Itineraries

With an eye toward design, AD explores the Southwestern city’s hip, classic, and outdoorsy sides

Lonely Planet

Best in Travel 2020: Top Cities

The best destinations, journeys & travel experiences for the year ahead

Santa Fe New Mexican

Virtual reality hot air balloon experience lands at Meow Wolf

“It was scary,” he said of Meow Wolf’s new virtual reality installation, which brought the spirit of Balloon Fiesta to the immersive arts and entertainment company’s fabled House of Eternal Return exhibit in Santa Fe.

KRQE

Dion’s introduces new Meow Wolf-themed pizza boxes

The popular New Mexican pizza and sub restaurant will be featuring Meow Wolf themed pizza boxes beginning Thursday.

Albuquerque Business First

Meow Wolf CEO touts record visitors, revenue

The Santa Fe-based arts startup — which debuted its "House of Eternal Return" exhibit in 2016 and is expanding to several of America's biggest cities — is projecting $18 million in revenue this year, up around 50% from the year prior. It is also seeing a record number of visitors at its Santa Fe location, according to Kadlubek's post.

The Denver Post

Meow Wolf is throwing a three-night electronic music and art festival in Denver

Meow Wolf is throwing a three-night electronic music and art festival in Denver

Instagram

Tastemade Travel Instagram Post of Meow Wolf

Outside Magazine

The Insider’s Guide to Santa Fe

Open yourself to different worlds in this haven for the arts, culture, and the outdoors

Paper Magazine

The Weirdest Fest in the West Is Meow Wolf's Taos Vortex

On paper, nothing should make sense about Taos Vortex. The festival is the brainchild of Santa Fe art collective, Meow Wolf, best-known for their immersive art space, the House of Eternal Return.

CNN The Great Big Story

This Might Be the Trippiest House in Santa Fe

The House of Eternal Return in Santa Fe, New Mexico, is a wild place. Open the door to the refrigerator, and step right into another dimension full of secret passages, surreal objects and out-of-this-world experiences.

ELLE Magazine

30 Best Places to Instagram in 2019

If the name House of Eternal Return alone isn’t enough to command your attention, the fantasy-filled journey you experience inside surely will. This fixed exhibition by the arts and entertainment collective Meow Wolf features a series of psychedelic rooms and hidden passages that feel straight out of a Tim Burton film.

New York Times Magazine

Can an Art Collective Become the Disney of the Experience Economy?

Meow Wolf started as a loose group of penniless punks. Now it’s a multimillion-dollar dream factory anchoring an “immersive bazaar” in Las Vegas.

Rolling Stone

The Insane Art Collective Taking Over the World

In two years, the House has transformed Meow Wolf from a cadre of broke creatives into a 400-employee-strong organization with a fundraising clip on par with tech startups — and a shot at upending the art and entertainment industries as we know them.

Yahoo! Finance

Meow Wolf To Create Huge Exhibition In Washington D.C.

The exhibition will feature a new immersive narrative with uniquely interactive art experiences. Grand opening will be in 2022. Meow Wolf will reveal more details about plans for D.C. in 2019.

Washington Business Journal

Huge multimedia museum Meow Wolf coming to Fort Totten

Art Place at Fort Totten will be home to the latest outpost of the trippy, interactive exhibits.

NEA ARTS MAGAZINE

Investing in Creativity

Just as visionary as Meow Wolf’s maximalist approach to creativity is its commitment to changing attitudes and practices when it comes to art and economics...

The Hollywood Reporter

Meow Wolf: Origin Story'

The Bottom Line: Rapid-fire visuals adorn an intriguing fringe-culture success story.

Forbes

Meow Wolf: Origin Story'

Creatives on the coasts will claim through omission that nothing culturally significant happens in the Mountain Time Zone. Of course they're right (don't question it)--save for one critical oversight... an extraordinary Santa Fe success story called Meow Wolf.

NPR

From DIY Art Collective To Moneymaking Company

NPR's Ari Shapiro talks with CEO and co-founder Vince Kadlubek about the transition from artist collective to multimillion dollar company.

LA Times

Why ‘Game of Thrones’ scribe George R.R. Martin took a chance on Meow Wolf

“You have to go with your gut,” Martin says. “That's all you have. And my gut told me Meow Wolf was up to something very special here."

USA Today

The 50 best things to do in the world right now, according to Time Out

[Meow Wolf] features secret passages and tunnels that end in a lounge and music venue.

UK Daily Mail

New 'bucket list' reveals the 50 top things to experience in the world right now

No. 4: Taking entertainment to the next level, Meow Wolf in Santa Fe is an immersive, interactive art installation.

Forbes

This Week In XR

Meow Wolf's mixed reality Mech attraction was featured at Magic Leap's first developer conference.

Variety

Magic Leap Plans to Use Location-Based Entertainment to Win Over Consumers

...Meow Wolf showed off its Navigator, a giant robot vehicle that attendees could interact with via a combination of touch screen displays and superimposed AR imagery of distant galaxies.