Press Articles
press@meowwolf.com
The Santa Fe New Mexican
From scrappy startup to surreal success, Meow Wolf looks to future
As the company begins a new chapter in Vegas with the opening of Omega Mart, officials acknowledge the expansion now sets the foundation for the company’s long-term future.
CNET
A virtual tour of Meow Wolf's newest Vegas attraction
Omega Mart looks like a normal convenience store...then strange things happen.
Timeout
You must see this insane-looking psychedelic grocery store in Las Vegas that doubles as an art exhibit
For once, Las Vegas is wowing us with some un-gambling related news.
Eater Las Vegas
Zany Grocery Store Exhibit Omega Mart Reveals Its Crazy Art at Area15
The space include four themed areas and 60 installation-filled rooms, terrains, and portals to other worlds made by more than 325 artists including Beach House, Brian Eno, Amon Tobin, Shrine, and Android Jones.
Los Angeles Times
Meow Wolf’s Omega Mart is opening in Las Vegas in a pandemic. What to know
Depending on your perspective, Meow Wolf’s Omega Mart is an art gallery, an indoor theme park, a bold statement on individual theatricality, a place to take lots of Instagram photos...
Hollywood Reporter
Inside Meow Wolf's New Omega Mart Interactive Experience in Las Vegas
The art collective behind Santa Fe's interactive funhouse House of Eternal Return — which counts George R.R. Martin as a backer — launches its first expansion inside the new AREA15 complex on Feb. 18.
USA TODAY
'Fantastical and mysterious': Meow Wolf's latest immersive art experience to open in Las Vegas
"The show here in Las Vegas is really a social commentary on consumerism, corporate culture and environmental stewardship, and it's what we call an alternative storytelling environment," said Corvas Brinkerhoff, executive creative director of Meow Wolf Las Vegas. "It's mission is driven by conveying a story to the audience."
Colossal
A Pulsating Light Room of Multi-Layered Glass by Claudia Bueno to Premiere at Meow Wolf Las Vegas Colossal
Step into Claudia Bueno’s aquarium-style installation at Meow Wolf’s new space in Las Vegas and experience the slow, oscillating movements of natural life. “Pulse” is comprised of countless white line drawings that are meticulously intertwined and superimposed on 60 glass panels.
Thrillist
Things We're Looking Forward to in Las Vegas in 2021
The opening of AREA15 is one of the few bright spots of 2020 and the art, entertainment, dining, and retail space is only getting better in the new year. Most exciting of all: the arrival of Meow Wolf, the team responsible for a trippy, interactive walk-through art installation that's one of the best reasons to visit Santa Fe.
Thrillist
What We’re Looking Forward to in Denver in 2021
If you’ve ever walked through the washing machine into another dimension at Meow Wolf’s OG Santa Fe location, you know you should expect the unexpected when the Denver outpost opens in late 2021.
Travel + Leisure
The 50 Best Places to Travel in 2021
For a jolt of 21st century culture, downtown Denver is just short walk away and will unveil a massive art installation from New Mexico-backed artist collective Meow Wolf later this year.
Blooloop
The 18 best new themed attractions for 2021
The first Meow Wolf attraction is still taking the world by storm as a mind-expanding trip into alternate worlds and dimensions of reality. Tucked away in New Mexico the original Meow Wolf themed attraction is more of an all-encompassing art installation project than a theme park-style attraction.
The Denver Post
Meow Wolf shares new pictures, details of Denver location ahead of late 2021 opening
Meow Wolf this week shared new images and details about its under-construction Denver location, which the Santa Fe-based company said is on track to open in late 2021.
Thrillist
This Southwestern State Is America's Endlessly Trippy Desert Wonderland
Midtown is all about Meow Wolf, which turned an old bowling alley into an interactive art installation with a trippy, abstract take on classic Americana. The less you know about this in advance, the better.
Conde Nast Traveler
14 Reasons We Can't Wait to Travel in 2021
Off the Strip, the immersive-art producer Meow Wolf will reveal the sprawling Omega Mart, an “interactive superstore,” at the just-opened entertainment complex Area15 early next year. Anywhere else, and all this would seem like too much to believe.
Deadline
George R.R. Martin-Backed Meow Wolf Hires Former HBO & DreamWorks Exec As Chief Technology Officer
Meow Wolf, the Santa Fe-based arts and entertainment company whose backers include George R.R. Martin (Game of Thrones), has brought on Barbara Ford Grant as its new chief technology officer.
Retail and Leisure International
Meow Wolf – Transforming Worlds
Despite the current market conditions and the difficulties being faced by companies across the world due to the effects of Covid-19, the core objective remains the same – to open mind blowing and immersive creative exhibition experiences.
Fast Company
How to build more equitable public space after COVID-19
In this roundtable discussion, led by senior editor Suzanne LaBarre, top executives and thought leaders discussed how to innovate public space.
Albuquerque Business First
Meow Wolf adds to its leadership team
Meow Wolf has added to its leadership team, announcing the hire of an executive to oversee efforts to build a healthy workplace environment.
Boss Hunting
The Coolest & Most Unique Concert Venues In The World
There’s little surprise then that this inspiring city is also internationally renowned for its art scene, both traditional and experimental as creatives touch everything from the gallery-dense Canyon Road, to a psychedelic show-stopper called House of Eternal Return.
Las Vegas Weekly
ARTIST HEATHER HERMANN AND MEOW WOLF ARE REVIVING THE MEMORY OF A LOST VEGAS XANADU
It’s a somewhat rare occurrence to meet someone born and raised in Las Vegas. Artist Heather Hermann, a seventh-generation Nevadan, not only meets that criterion, she has the history of this city running through her veins.
KRQE
Meow Wolf gets shout out on ‘James Corden Show’
Meow Wolf got a surprise shoutout on the “James Corden Show”. Corden goes on to commend band member Reggie Watts on how cool he is for knowing someone from a Santa Fe art installation.
Travel + Leisure
This Trippy Installation in Las Vegas Is the Grocery Store of Your Nightmares
Much like House of Eternal Return (which explored a “peculiar Victorian manor”), Omega Mart has a rich storyline that explores the ins and outs of a grocery store.
KRQE
Meow Wolf reveals new ‘Trash Temple’ exhibit
Meow Wolf has been making some changes and the newest exhibit turns trash into art. It’s called “Trash Temple” and it’s made out of things that would have normally ended up in the landfill.
Lonely Planet
The creepy grocery store experience is heading to Las Vegas
Dubbed Omega Mart, the 52,000 sq foot space will be Meow Wolf’s second permanent installation after House of Eternal Return in New Mexico, and a press release promises “an even richer storyline [with] elevated narrative and technical elements” – not to mention an assortment of products with “an uncanny ability to fulfill desires beyond expectation.”
Fast Company
Here’s a preview of Meow Wolf’s trippy new Las Vegas grocery store—fingers crossed for 2021
The Santa Fe, New Mexico, arts collective, known for its psychedelic live events, is plowing ahead with its newest permanent installation—an interactive grocery store that blends narrative storytelling, technical wizardry, and commerce.
Blooloop
Meow Wolf opening Omega Mart grocery store in Las Vegas
Meow Wolf is opening the immersive Omega Mart grocery store in Las Vegas in early 2021. The one-of-a-kind artainment experience will anchor AREA15.
Meow Wolf
Attention Shoppers: Meow Wolf To Open “Omega Mart” Grocery Store In Las Vegas
Las Vegas, Nevada (August 10, 2020) - Meow Wolf, the Santa Fe-based arts and entertainment company, announced today that it will be opening the grocery store Omega Mart in Las Vegas.
LA Times
It's time to re-think theme parks. Creative ways to open while social distancing.
Knott’s Berry Farm last week felt more like a national park than a theme park. Reopening for a Knott’s-designed food event dubbed Taste of Calico, the park‘s famed ghost town was clear for roaming on an early Friday afternoon.
LA Times
Meow Wolf was set to transform themed entertainment in Vegas and beyond. Then came the pandemic
"What we’re doing is a social experiment,” Montoya said. “It’s our responsibility as artists to respond to the world that we’re living in. I think more and more, we can’t sit back and fall into escapism...."
Fast Company
Are Concerts, Festivals, and Live Events Ever Coming Back? Here’s What 6 Experts Say
From a live events standpoint, the question to ask is, Where do we want to be? And I don’t think one should just assume that the place to be right now is digital.
KRQE
Meow Wolf Brings Entertainment Home with New Website Additions
Meow Wolf has added new categories to their website to help you and the kids stay busy at home.
GOOD Magazine
The Art: 'Ethyl' the Whale
An artist's primary challenge is to make the invisible, visible—to give shape to the abstract: our emotions, our innermost thoughts and fears.
Albuquerque Journal
United Unveils its New-Look Home Unis for … Whenever
So the club on Friday went on social media to show its fans a 2-minute-plus video shot partly in Meow Wolf, again a prominent jersey sponsor, and at Isotopes Park, its home field.
Meow Wolf Santa Fe Temporarily Closes out of Commitment to Community Among Coronavirus (COVID-19) Concern
House of Eternal Return will be closed through March 31st, and all events will be canceled through April 15th, 2020.
Meow Wolf Recognized in Fast Company’s 2020 List of “World’s Most Innovative Companies”
Awards include #50 on the Business List and #1 in Live Events
Fast Company
The World’s 50 Most Innovative Companies
Meow Wolf’s bonkers interactive experiences are coming to Vegas, Washington, and Denver.
The Economist
How Meow Wolf Turned “Immersive Art Experiences” Into Big Business
The House of Eternal Return is a neon assault on the senses—in some ways similar to Yayoi Kusama’s mirrored rooms of fantastic gourds—reminiscent of a ghost train at a local funfair, only on a larger scale. Meow Wolf, the collective behind the installation, built everything themselves. Most artworks are touchable, many are interactive and the scale of the installation (20,000 square feet) is such that hours slip by before people emerge, blinking and overstimulated, into the outside world.
Forbes
A Weekend In Santa Fe
Stop by Meow Wolf, Santa Fe's hottest interactive art experience. See if you can solve the mystery of what happened to the Selig family – but it might take you hours upon hours of traipsing about the whimsical, neon, alien multiverse.
Albuquerque Journal
Stories that defined the decade in New Mexico
Meow Wolf is a pop-cultural phenomenon featuring innovative, interactive exhibits at its complex that opened in Santa Fe in March 2016. By July 2018, 1 million visitors had ventured into the “House of Eternal Return” exhibit, making Meow Wolf a prominent tourist draw in a city of many such attractions.
Los Angeles Times
Las Vegas: New things to look forward to in 2020
Just a few minutes’ drive from the Strip, this indoor and outdoor arts, dining and entertainment venue (AREA15) hopes to become one of Vegas’ top destinations. Why? Its top tenant is Meow Wolf, the quirky interactive and immersive art meld in Santa Fe, N.M. Meow Wolf plans to up the ante in Vegas with a larger, more dynamic venue.
Las Vegas Review Journal
Meow Wolf to Bring Portals, Mystery, Robots to Las Vegas in 2020
In 2020, Meow Wolf will open an original immersive experience in Las Vegas. While few details are known about the company's second permanent exhibition, a visit to Santa Fe offers an idea as to what Las Vegas locals can begin to expect when it opens at Area15 next year. Guests who visit The House of Eternal Return are welcome to explore it like a funhouse. But those who are drawn to the mystery are invited to try and figure out what exactly happened to the Selig family — and why their home was subsequently overrun by figures in white lab coats.
KRQE
Meow Wolf’s Kaleidoscape ride nominated for best new theme park attraction
Meow Wolf’s Kaleidoscape is among 19 other attractions in the running for the best new theme park attraction to debut in 2019.
303 Magazine
Review – Meow Wolf’s Dark Palace Was An Adventure Into The Outlandish
Meow Wolf as a brand has become a cultural tour de force.
Thrillist
This Southwestern State is America's Endless and Trippy Desert Wonderland
Best Places to Visit in New Mexico
CBS Sunday Morning
Enter the immersive art world of Meow Wolf
Architectural Digest
Tour Santa Fe in 3 Perfect Travel Itineraries
With an eye toward design, AD explores the Southwestern city’s hip, classic, and outdoorsy sides
Lonely Planet
Best in Travel 2020: Top Cities
The best destinations, journeys & travel experiences for the year ahead
Santa Fe New Mexican
Virtual reality hot air balloon experience lands at Meow Wolf
“It was scary,” he said of Meow Wolf’s new virtual reality installation, which brought the spirit of Balloon Fiesta to the immersive arts and entertainment company’s fabled House of Eternal Return exhibit in Santa Fe.
KRQE
Dion’s introduces new Meow Wolf-themed pizza boxes
The popular New Mexican pizza and sub restaurant will be featuring Meow Wolf themed pizza boxes beginning Thursday.
Albuquerque Business First
Meow Wolf CEO touts record visitors, revenue
The Santa Fe-based arts startup — which debuted its "House of Eternal Return" exhibit in 2016 and is expanding to several of America's biggest cities — is projecting $18 million in revenue this year, up around 50% from the year prior. It is also seeing a record number of visitors at its Santa Fe location, according to Kadlubek's post.
The Denver Post
Meow Wolf is throwing a three-night electronic music and art festival in Denver
Meow Wolf is throwing a three-night electronic music and art festival in Denver
Tastemade Travel Instagram Post of Meow Wolf
Outside Magazine
The Insider’s Guide to Santa Fe
Open yourself to different worlds in this haven for the arts, culture, and the outdoors
Paper Magazine
The Weirdest Fest in the West Is Meow Wolf's Taos Vortex
On paper, nothing should make sense about Taos Vortex. The festival is the brainchild of Santa Fe art collective, Meow Wolf, best-known for their immersive art space, the House of Eternal Return.
CNN The Great Big Story
This Might Be the Trippiest House in Santa Fe
The House of Eternal Return in Santa Fe, New Mexico, is a wild place. Open the door to the refrigerator, and step right into another dimension full of secret passages, surreal objects and out-of-this-world experiences.
ELLE Magazine
30 Best Places to Instagram in 2019
If the name House of Eternal Return alone isn’t enough to command your attention, the fantasy-filled journey you experience inside surely will. This fixed exhibition by the arts and entertainment collective Meow Wolf features a series of psychedelic rooms and hidden passages that feel straight out of a Tim Burton film.
New York Times Magazine
Can an Art Collective Become the Disney of the Experience Economy?
Meow Wolf started as a loose group of penniless punks. Now it’s a multimillion-dollar dream factory anchoring an “immersive bazaar” in Las Vegas.
Rolling Stone
The Insane Art Collective Taking Over the World
In two years, the House has transformed Meow Wolf from a cadre of broke creatives into a 400-employee-strong organization with a fundraising clip on par with tech startups — and a shot at upending the art and entertainment industries as we know them.
Yahoo! Finance
Meow Wolf To Create Huge Exhibition In Washington D.C.
The exhibition will feature a new immersive narrative with uniquely interactive art experiences. Grand opening will be in 2022. Meow Wolf will reveal more details about plans for D.C. in 2019.
NEA ARTS MAGAZINE
Investing in Creativity
Just as visionary as Meow Wolf’s maximalist approach to creativity is its commitment to changing attitudes and practices when it comes to art and economics...
Washington Business Journal
Huge multimedia museum Meow Wolf coming to Fort Totten
Art Place at Fort Totten will be home to the latest outpost of the trippy, interactive exhibits.
The Hollywood Reporter
Meow Wolf: Origin Story'
The Bottom Line: Rapid-fire visuals adorn an intriguing fringe-culture success story.
Forbes
Meow Wolf: Origin Story'
Creatives on the coasts will claim through omission that nothing culturally significant happens in the Mountain Time Zone. Of course they're right (don't question it)--save for one critical oversight... an extraordinary Santa Fe success story called Meow Wolf.
NPR
From DIY Art Collective To Moneymaking Company
NPR's Ari Shapiro talks with CEO and co-founder Vince Kadlubek about the transition from artist collective to multimillion dollar company.
LA Times
Why ‘Game of Thrones’ scribe George R.R. Martin took a chance on Meow Wolf
“You have to go with your gut,” Martin says. “That's all you have. And my gut told me Meow Wolf was up to something very special here."
USA Today
The 50 best things to do in the world right now, according to Time Out
[Meow Wolf] features secret passages and tunnels that end in a lounge and music venue.
UK Daily Mail
New 'bucket list' reveals the 50 top things to experience in the world right now
No. 4: Taking entertainment to the next level, Meow Wolf in Santa Fe is an immersive, interactive art installation.
Forbes
This Week In XR
Meow Wolf's mixed reality Mech attraction was featured at Magic Leap's first developer conference.
Variety
Magic Leap Plans to Use Location-Based Entertainment to Win Over Consumers
...Meow Wolf showed off its Navigator, a giant robot vehicle that attendees could interact with via a combination of touch screen displays and superimposed AR imagery of distant galaxies.
engadget
Magic Leap’s first experiences are still highly experimental
I was... invited to climb into the cockpit of the... robot, which a Meow Wolf spokesperson informed me was supposed to be a Mech transport and I was a space explorer...
Gamasutra
The Navigator's' life-size mech shows off Magic Leap's otherworldly potential
Set in a sci-fi future, The Navigator puts players in control of a space exploration mech, built to stunning life-size scale in the demo area.
KUNC
Meow Wolf Outlines Goals For Being A Good Neighbor To Denver
The first stages of Meow Wolf's Corporate Social Responsibility Plan will focus on community, artists, the environment and an inclusive economy, Padilla said. That includes a 90 percent ADA accessibility rate, priority hiring for local residents as well as women and people of color and a goal of 30 percent of its energy generated from renewable sources.
Santa Fe New Mexican
DIY 'til they die: Artist collective Meow Wolf
...Meow Wolf has contributed about $250,000 to New Mexico nonprofits and schools and an equal amount outside of New Mexico.
The California Sunday Magazine
Meow Wolf’s Magic Kingdom
What once sounded like grandiosity looks downright prescient today. Only a few years removed from its days of scavenging, Meow Wolf is now a burgeoning art-entertainment empire...
Forbes
A Santa Fe Fun House That Reimagines Art And Reality
Meow Wolf CEO Vince Kadlubek suggests the exhibit bridges Santa Fe’s established art community and a new generation of young artists.
Orlando Weekly
Denver is about to get Kaleidoscape, a wild, art-based amusement park ride by Meow Wolf
...last week Meow Wolf sent shockwaves across the themed entertainment industry when it announced a new collaboration on a groundbreaking amusement park ride experience.
blooloop
Theme Park News: Meow Wolf Dark Ride
Riders who journey on Meow Wolf’s Kaleidoscape will be transported to other-worldly motion, deep sound, wild color and interactive moments that create an immersive world around you. This intriguing attraction will be the first artist-driven dark ride the world has ever seen.
Attractions Magazine
Elitch Gardens announces one-of-a-kind attraction, ‘Meow Wolf’s Kaleidoscape’
Guests will be able to experience Kaleidoscape in 2019 before [a] new Meow Wolf exhibit makes its debut in Denver in 2020.
The Wall Street Journal
The New Retail Tenant: A High-Tech Amusement Park
Set to open in October 2019, Area 15 will have a distinctive anchor tenant: Meow Wolf, the Santa Fe, N.M.-based arts and entertainment group that creates narrative, immersive art installations
The Know
Meow Wolf spending big on local artists ahead of Denver installation’s 2020 launch
Meow Wolf officials are already planning their long-term presence [in Denver] — and not simply because they signed a 20-year, $60 million lease.
Santa Fe New Mexican
Meow Wolf marks millionth visit in Santa Fe
Just two years, four months and three days after it opened, Meow Wolf welcomed Longoria, Garcia, 38, and seven of their children as the millionth visitors to the immersive art exhibit, the House of Eternal Return, said John Feins, Meow Wolf vice president for communications.
SYFY WIRE
Inside Meow Wolf
I'm a firm believer that if you ever have enough money in your bank account for a plane ticket, you should seriously consider a trip to Meow Wolf in Santa Fe, New Mexico. Forget Disneyland, forget the Grand Canyon, and forget Las Vegas...
Blooloop
Meow Wolf plans expansion and creative studio to rival Disney
According to Buzzfeed it is New Mexico’s top Instagrammed location. Since opening, over a million visitors have enjoyed Meow Wolf. The zany art installation employs more than 300 full-time and part-time “creatives.”
Artsy
A New Breed of Immersive Art Experiences Offers a Gateway to Alternative Realities
Meow Wolf... aims to offer more than just photo ops. Rather, Kadlubek and his colleagues are working towards a future where high-quality, thought-provoking art environments are the norm.
Los Alamos Daily Post
Meow Wolf Launching New Brand Of Art, Merchandise And Entertainment
Mikey Rae’s Talent Show is centered around a 16-part, digital animated series of thirty-second episodes based on Mikey’s art and characters famously seen in the long hallway outside Meow Wolf’s award-winning House Of Eternal Return. The characters come to life, in classic Rae hilarity, to offer quirky wisdom and catch phrases born to be viral.
KOB4
Meow Wolf planning music festival called Taos Vortex
Meow Wolf is trying something new this summer by putting on a music festival. The Santa Fe-based art group is planning what it calls a "music experience" in Taos with a unique meow wolf twist of course.
Variety
How Video Games Inspired New Mexico’s Wildest Art Collective
Adam Drucker, Meow Wolf creative director and video game music composer, said “The House…” draws upon a number of video games as influences, citing “Myst,” “Bioshock” and “Proteus” as inspiration.
AM New York
Santa Fe in the spring:
The fireplace might lead to an enchanted forest, the refrigerator door to a space station. The rules are simple: feel, touch, experience and escape reality.
Proven
Meow Wolf: Creating An Immersive Art Experience In Santa Fe, New Mexico
In addition to their multiple permanent exhibitions, Meow Wolf also does many projects with other communities including festivals, parklets and non-profits.
Flickering Myth
Meow Wolf has found the new Galaga World Champion at Score Wars
Over 300,000 viewers tuned in to the Score Wars action that saw the best of the best come together and compete across two days of competitive play, the pro-level competition eventually saw New Zealand’s Andrew Barrow triumph over USA’s Armando Gonzales...
Forbes
How SXSW Captures Culture
[Meow Wolf's] experience, "The Atrium", turns you into a mouse under a bed, a brilliant use of scale. Although unfinished, it is memorable as it is original, as is the preshow and themeing around it.
Albuquerque Business First
Meow Wolf sets record-breaking day
Spokesman John Feins attributed the record-breaking day to spring break, recent media attention and "the buzz on our new upgrades."
Boulder Weekly
A Collective Cacophony
For the founders of Meow Wolf, the experience is a lot like watching a child take its first steps, or handing a teenager the keys to the car.
Austin Chronicle
Meow Wolf Pounces Into the SXSW Fray
The creative powerhouse that's blown hundreds of thousands of minds and raked in megabuck profits and has already expanded its maximalist perturbations of reality to Denver and Las Vegas, is coming to Austin.
Albuquerque Journal
Meow Wolf continues ‘polishing the gem’
For the second time since opening, the “House of Eternal Return” – a surreal set of rooms inhabited by a fictional family whose strange story is hidden in the details – closed its doors for about two weeks of renovations and creation of new spaces.
Wyoming Tribune Eagle
Visiting Meow Wolf in New Mexico after their Denver announcement
The time spent wandering was among the most interesting sensory experiences of my life, and I could happily spend many hours over many days exploring the place.
PBS
How this artist fantasyland became a New Mexico moneymaker
Instead of walking up to a painting, you actually let audiences walk inside of the painting.
VICE
Can a $50 Million Funhouse Save Denver's DIY Art Scene?
...nobody could’ve predicted they’d end up sparking an economic revolution in the art world.
curbed
How Meow Wolf’s immersive, psychedelic art resists our urge to Instagram everything
More surprising—yes more surprising than all that—is that visitors are encouraged to explore: to touch whatever they want, to rifle through papers, look in the fridge, find the combination to the safe and see what’s inside.
