When ETNL Radio Station and its crew are mysteriously transported to a surreal new world, the airwaves open to infinite possibilities. Explore the art, unravel the story, and change your frequency at Meow Wolf Houston Radio Tave—an immersive art experience like no othe
The North Texas Meow Wolf exhibit, The Real Unreal, has won a top international award. At IAAPA Honors 2025, one of the most prestigious award programs in the global attractions industry, Meow Wolf Grapevine was named 2025’s Top Location-Based Experience (LBE) in the world.
Even if nature isn't your scene, there are plenty of other underrated activities across the country that deserve to go on your bucket list, from Indianapolis' City Market Catacombs to the interactive art within Santa Fe's Meow Wolf.
At IAAPA Honors 2025, one of the most prestigious award programs in the global attractions industry, Meow Wolf Grapevine was named 2025’s Top Location-Based Experience (LBE) in the world.
The announcement, made this month at Europa-Park in Germany, cements Meow Wolf Grapevine’s place as a leader in immersive art — and a cultural heavyweight in the Dallas-Fort Worth metroplex.
Things are heating up this summer at Meow Wolf as they host their first ever summer concert series. Four hometown bands will take the stage at the immersive art complex for a series of shows in June and July. “Houston’s music scene has always been bold, genre-defying, and deeply original, so it felt natural to bring that same energy into our Radio Tave world,” said Aaron Johnson, general manager of Meow Wolf Houston. “This concert series is about celebrating the artists who define Texas' sound and give guests a new reason to experience Meow Wolf in a whole new way.”
An interactive vibe permeates the entire space, and Marchio says that he took inspiration from Meow Wolf in that regard. A highlight is the jukebox that Marchio put together featuring a huge custom list of his favorite tunes and the requirement to use old fashioned coins to operate it. Don’t worry — there’s a change machine right next to it.
Disneyland is set to kick off its 70th anniversary celebrations next week at the Disneyland resort, while over at Walt Disney World new villainous and sea-spirited experiences await with new shows and a pirate’s shack coming soon. New themed destinations are springing up with DC Comics getting into family experiences at Gaylord hotels, and Meow Wolf Dallas has been named the “Best Location-Based Experience” by the International Association of Amusement Parks and Attractions.
Meow Wolf invites attendees to experience an epic artistic odyssey in The Real Unreal. The arts company creates massive, immersive installations around the country in cities such as Houston, Santa Fe, Denver and Las Vegas. Meow Wolf’s experience at Grapevine Mills takes you to a suburban home overrun by portals to worlds beyond.
Meow Wolf’s Texas-based exhibitions have earned major international recognition at IAAPA Honors 2025, one of the global attractions industry’s most prestigious awards programs. Announced this week at Europa-Park in Rust, Germany, Meow Wolf Grapevine was named the Top Location-Based Experience (LBE) in the world for 2025, while Meow Wolf Houston received the award for Best Food & Beverage Building Renovation or New Build for its immersive dining concept, Cowboix Hevvven.
Trying to explain Meow Wolf is like trying to describe a dream while you’re still half in it. Venturing through this immersive art environment is a journey that resists easy description. It’s not quite an art installation. It’s not a theme park. It is a full-body, sensory-flooding plunge into a shifting universe where narrative bends, time blinks and reality becomes optional.
Entering the space, visitors are greeted by a mannequin in a blue suit with a TV screen for a head. Further in is a meeting room set up as a bar and a dark meeting room upstairs full of odd objects aimed at boosting creativity. The message is that Brand Juice offers a space where businesses, creators and filmmakers can collaborate, innovate and bring their visions to life. The studio features custom set-building capabilities, full-service marketing resources and an immersive experience inspired by art installations such as Meow Wolf.
Meow Wolf Denver hosted an immersive and mind-expanding celebration for Bicycle Day, the unofficial holiday commemorating Dr. Albert Hofmann‘s first intentional LSD trip in 1943 and his fateful bicycle ride home from Sandoz Labs.
Curiouser and curiouser! Enter the trippy, mind-bending world of Meow Wolf Houston, which opened its doors last Halloween in the Fifth Ward. A treasure trove of Easter eggs and hidden portals, the interactive museum includes the work of more than 60 Texan artists. Don’t miss Cowboix Hevvven, a mystical honky-tonk within the exhibit that serves bites such as Frito Pie and fried bologna, and look for Houston homages like a mural with a winged DJ Screw. (Rest in power.) meowwolf.com/visit/houston
Meow Wolf Denver, aka Convergence Station, brings unique and immersive art to the city. Located right next to Auraria Campus, Meow Wolf offers a portal to colorful new dimensions.
Meow Wolf’s The Real Unreal exhibit in Grapevine, Texas offers an immersive experience like no other. Families, couples, and solo travelers can explore a vibrant, interactive world filled with secret portals, captivating art, and engaging storytelling – all starting at just $43.30 per ticket. With free cancellation and a cozy on-site cafe, this exhibit promises to spark the imagination and delight visitors of all ages. What secrets await beyond the mid-century home facade?
Everything is bigger—and more imaginative—in Texas. This week, the Lone Star State dazzled on the international stage as Meow Wolf Grapevine and Meow Wolf Houston brought home major wins from IAAPA Honors 2025, the world’s most prestigious celebration of creativity in themed attractions and immersive entertainment.
Happening Thursday, May 1, at Meow Wolf’s Convergence Station inside the Perplexiplex, the show reimagines the iconic characters from Pixar’s animated hit, like Joy and Sadness, with a grown-up, glittery makeover. “We were inspired by the base emotions represented in Inside Out one and two,” said performer and co-producer Talia Tucker L’Whor. “But we wanted to add a few more twists that are part of the adult experience.”
Santa Fe is full of unexpected beauty. Ancient cathedrals, adobe houses, Indigenous art and surreal landscapes all blend together in a way that feels almost cinematic. It’s a place to get lost — in galleries, in thought, in wide-open sky. Meow Wolf is here too — trippy, brilliant, unforgettable — plus a growing network of young spiritual seekers, creatives and community builders. Spiritual, but not in a retreat-center-brochure kind of way.
If Houston had a wormhole to another world, it would be Meow Wolf’s Radio Tave. Housed in a transformed sheet metal factory in the Fifth Ward — one of Houston’s oldest neighborhoods — this immersive, choose-your-own-adventure art experience begins inside what appears to be a community radio station, then explodes into an intergalactic fever dream.
Area15 in Las Vegas is an entire immersive entertainment venue. It’s where you’ll find the mind-bending Omega Mart, as well as later this year, Universal Destinations & Experiences' full-time horror establishment, Universal Horror Unleashed. It’s also home to the John Wick Experience.
Radio Tave is Meow Wolf’s most sound-driven exhibition to date, set inside an otherworldly radio station that’s crashed through time, space, and the Fifth Ward of Houston. Visitors tune into the mysterious ETNL radio station and are pulled into a narrative maze of portals, musical ruins, and ghost signals, designed by over 50 Texan artists and over 100 artists all together.
The Houston location of Meow Wolf won two international Webby Awards for Radio Tave, its installation in Fifth Ward. The awards, in the categories Webby Award (Critics' Choice) and the People’s Voice Award for Best Installation or Experience in AI, Immersive & Games, were announced earlier this week.
Meow Wolf transformed its Convergence Station venue into a dancefloor experience for the Deep Dark & Dangerous ‘Danceportation’ takeover, with Lost Horizon Productions entrusted with delivering exceptional audio to match the venue’s otherworldly setting. The result was a fusion of immersive art and Funktion-One sound.
When world-renowned immersive arts collective Meow Wolf transformed its Convergence Station venue into an unforgettable dancefloor experience for the Deep Dark & Dangerous’ Danceportation takeover, Lost Horizon Productions was entrusted with delivering exceptional audio to match the venue’s otherworldly setting. The result was a seamless fusion of immersive art and cutting-edge Funktion-One sound.
Radio Tave opened last year on Halloween. A highly-enjoyable but somewhat difficult to describe experience, it guides visitors through an East Texas radio station that's been transported to another dimension. Like the rest of Meow Wolf's installations across the country, it's an immersive exhibition that puts the visitor inside a story, from solving a jukebox-based puzzle to dance parties. With music by Houston rapper Fat Tony (among others) and and some adorably creepy animatronics, Radio Tave is an unsettling and surreal adventure designed by more than 50 Texas artists.
Omega Mart is the creation of Meow Wolf, an immersive art and entertainment company with multiple locations throughout the U.S. I had never had the chance to visit one of their venues before, so I made sure that while visiting Las Vegas, which has added some incredible themed entertainment in recent years, including escape rooms based on IT and the Blair Witch, I went shopping at Omega Mart.
Before we get too deep into the experience, it will probably help to understand: “What’s an ARG?”, because Omega Mart is one of the most well-known, sprawling multiple locations. Las Vegas’ Omega Mart is in Area 15, worth a visit on its own, but the Omega Mart installation is the one that can take your whole day.
Having to leave it all behind when I leave to go home. Its hard to separate my life with Meow Wolf versus my home life because it holds so much of my passion.
This is a super unique experience for kids, teens and adults alike! Omega Mart by Meow Wolf is a totally immersive art exhibit located at Area 15. Be sure to get your tickets ahead of time to enjoy your experience efficiently. You’ll cruise through a quirky convenience store (with some very interesting products) until you discover a path to another world via an in-store soda fridge. Take your time exploring all the rooms and see if you can discern what happened in this world of inter-dimensional travel. Be sure to find the secret bar!
A month ago, the popular immersive art experience Meow Wolf announced plans to open a seventh permanent exhibition space at Manhattan’s South Street Seaport. New York City joins two locations in Texas, one in Denver, the original in Santa Fe and another in Las Vegas, with another planned for Los Angeles. Because New York isn’t like any of those cities—or any other city, really—Observer sat down with Marsi Gray, the senior creative producer who is overseeing the New York space, to hear more about the project
This week's It's a Date request comes from a woman who says her ex used to call her Google Bar because she used to be so knowledgable about local goings-on. "Since I bought my house in Aurora, I’ve sort of lost my touch with the 'scene,' so I’d love some fun, new ideas! I love seafood, sushi, high-end Mexican and hand-crafted cocktails," Jenna writes. "I’ve never been to Meow Wolf but I love immersive art and exploring new things and cultures. I’m athletic and enjoy adventure-type experiences as well. My budget is $100-300 depending on the date/kind of experience."
Opened in 2016, Meow Wolf’s House of Eternal Return in Santa Fe is a 20,000-square-foot immersive art installation housed inside a repurposed bowling alley in Santa Fe. The exhibit presents a fictional narrative centered on the mysterious disappearance of the Selig family, whose Victorian house doubles as a portal to dozens of surreal, interconnected environments for you to wander around.
Seaport Entertainment Group is also the landlord behind the development’s new pop-up-turned-ginormous restaurant Gitano and the forthcoming New York location of immersive art installation Meow Wolf. Many New York food halls have been shuttering or changing recently: the Market Line, Gotham West Market, and Canal Street Market have closed; Urbanspace Union Square closed to become a Time Out Market location in the fall; and Citizens Market recently closed for redevelopment.
Millions are flocking to the art collective’s five immersive exhibitions to duck through secret doors and explore new worlds. Coming soon: Los Angeles and New York.
Millions are flocking to the art collective’s five immersive exhibitions to duck through secret doors and explore new worlds. Coming soon: Los Angeles and New York.
Meow Wolf’s Omega Mart at AREA15 is an immersive, mind-bending experience that blends art, storytelling, and interactive installations. Visitors can explore hidden portals, navigate a labyrinthine environment, and even try their hand at thrilling activities like indoor ziplines and ax throwing. With its vibrant aesthetics and engaging scavenger hunt-like elements, Omega Mart captivates audiences of all ages, offering a truly memorable adventure filled with surprises and intricate details that stimulate the senses and spark the imagination. But there’s more to discover about this extraordinary attraction.
Meow Wolf’s Convergence Station in Denver offers a truly unique and immersive art experience. With eye-catching visuals and vibrant, psychedelic installations, the venue captivates visitors from the moment they step inside. Guests can explore hidden rooms, discover whimsical spaces, and embark on a transcendent journey through imaginative artistry. Whether you’re an art enthusiast or simply seeking a one-of-a-kind adventure, Convergence Station promises to leave a lasting impression.
Last year, Fischer created installations at the Denver Art Museum, Denver International Airport and Meow Wolf, among other spots. "Those are bucket-list items for me," she says. "It was really phenomenal to have the opportunity to put my art next to all these other artists in the city, and it allowed me to meet lots of new people."
From the historic El Rancho de las Golondrinas to heart-pounding river rafting on the Rio Grande, each episode is a vibrant mix of storytelling and discovery. Explore the thriving art scene at iconic spots like Meow Wolf, where imagination knows no bounds, and experience culinary delights at iconic San Fe dining establishments like The Pink Adobe. Viewers will sense the region’s unique charm, from hands-on tin-smithing crafts to sampling signature margaritas on the Margarita Trail.
If you’ve been to any of Meow Wolf’s five U.S. locations, you know that the exhibits — with their bright colors, flashing lights, altered visual perspectives and loud soundtracks — can be a sensory overload, even if you’re not typically sensitive to visual and audio stimulation.
Scott and Bridget discuss interactive spaces that blend the aesthetic of AI with physical space and mention their experiences at Meow Wolf and Disney's Galactic Starcruiser
DALLAS (KDAF) — SPARK! Dallas has partnered with arts and entertainment company Meow Wolf for a second year to host SPARK! PRISMATIC: Fantastical Realms Art Pop-up Experience featuring six area high school artists’ creations.
DALLAS — SPARK! Dallas, the innovative educational facility fostering creativity in youth, has partnered with arts and entertainment company Meow Wolf for a second year to host SPARK! PRISMATIC: Fantastical Realms Art Pop-up Experience featuring six area high school artists’ creations.
Meow Wolf has brought one of its eccentric immersive art experiences to Houston—or rather, they’ve transported Houstonians to a surreal world of sounds and colors.
With her signature black feathers on her head, a drink in one hand and a disposable Fuji Neo Classic Mini or Disposable 35mm Camera in the other, many of the people she photographs are her friends. This is the case for her latest exhibition, In Club We Trust: Portraits of the Underground, at Convergence Station in Meow Wolf Denver, open through April 23.
If you’ve been to Santa Fe before, you’ve likely heard of Meow Wolf. Even if you’ve visited their immersive art museum in the city, you might still have questions.
Like many other desert cities, the creativity in Santa Fe is off the charts. Meow Wolf, an experimental and modern art collective, got its start in Santa Fe back in 2008 by designing a 20,000-square-foot art and entertainment facility. Even if you’re suspicious of immersive art, it’s worth a visit.
Meow Wolf’s Omega Mart (Las Vegas, NV) – A fully immersive, AI-driven art installation that feels like stepping into a dystopian supermarket run by an alternate reality.
Meow Wolf — which operates colorful, sprawling, climbable, explorable, trippy art spaces around the country — announced at the SXSW conference in March that it will open its first New York City location in the coming years. The location will be a 75,000-square-foot space across multiple floors of the Seaport’s Pier 17.
After starting 2008 in Santa Fe, New Mexico, Meow Wolf has been marching across the country opening new experiences in six cities. And now they are adding NYC as he seventh!
Meow Wolf, which creates otherworldly immersive experiences, has announced that it will be opening in a seventh location: the historic, cultural and shopping district of The Seaport in New York. This will be the first east coast Meow Wolf, with the other five experiences located in Santa Fe, Las Vegas, Denver, Dallas and Houston.
Meow Wolf, which creates otherworldly immersive experiences, has announced that it will be opening in a seventh location: the historic, cultural and shopping district of The Seaport in New York. This will be the first east coast Meow Wolf, with the other five experiences located in Santa Fe, Las Vegas, Denver, Dallas and Houston. No opening date for the Big Apple has yet been set
The Meow Wolf Collective is bringing their visionary art exhibition to The Seaport in New York City. As with their previous projects, this will be a permanent exhibition that features immersive art, storytelling, and interactive projects by local artists within the framework of the project. This will be their seventh city installation.
Meow Wolf to Unleash Its Surreal Universe in NYC The groundbreaking art collective is bringing its signature immersive experience to Pier 17, promising a mind-bending, reality-warping playground unlike anything the city has seen before.
Her photography captures those moments that happen between breaths, where everything is unguarded, honest, and electric. Featured at Meow Wolf during the Month of Photography Denver, her instant photography exhibition isn’t just art—it’s an act of rebellion, an ode to the unseen, the gritty, and the beautifully unpolished spaces where authenticity thrives despite the world's attempts to sanitize or erase them.
Meow Wolf, an immersive experience that offers sprawling venues outfitted with interactive art (some of which visitors can climb), is at last coming to New York City. It will be housed in a multi-floor, nearly 75,000-square-foot space at South Street Seaport’s Pier 17.
Meow Wolf, an immersive experience that offers sprawling venues outfitted with interactive art (some of which visitors can climb), is at last coming to New York City. It will be housed in a multi-floor, nearly 75,000-square-foot space at South Street Seaport’s Pier 17.
The company’s seventh permanent exhibition will open in New York — its first East Coast exhibition.
Meow Wolf announced Monday they are set to expand eastward with a location planned for New York City. The new exhibit will be at Pier 17 in The Seaport. They haven’t announced the opening date yet.
Meow Wolf, the iconic immersive exhibit that started in Santa Fe and has taken over Las Vegas, Denver, Dallas and Houston, is coming to New York City with a permanent spot at Pier 17 in The Seaport, which will be the exhibition’s first East Coast location.
mmersive arts and entertainment company Meow Wolf plans to open its first location on the East Coast after signing Manhattan’s largest retail lease this year. Meow Wolf agreed to a 20-year deal spanning nearly 75,000 square feet at Pier 17 across multiple floors in the Seaport neighborhood, Seaport Entertainment Group said Tuesday in a statement. The East River waterfront location will be Meow Wolf’s seventh permanent exhibit after it was founded in 2008 as an art collective that turned discarded materials into immersive experiences, Seaport Entertainment said. Meow Wolf has other permanent exhibits in Santa Fe, New Mexico; Las Vegas; Denver; Dallas; and Houston; with a location in Los Angeles also set to open.
Meow Wolf, the art and entertainment company known for its psychedelic immersive installations, will open its seventh permanent exhibition space at Pier 17 in New York’s historic Seaport. The venture was revealed at the South by Southwest conference in Austin, where Meow Wolf’s mascot, Plotzo the rat king, interrupted the “Dada for Dada: The Power of Absurdity” panel to deliver the news.
Meow Wolf, the iconic immersive exhibit that started in Santa Fe and has taken over Las Vegas, Denver, Dallas and Houston, is coming to New York City with a permanent spot at Pier 17 in The Seaport, which will be the exhibition’s first East Coast location.
Seaport Entertainment Group Inc. (NYSE American: SEG) (the “Company” or “SEG”) announced today it has signed a new 20-year agreement with Meow Wolf, the immersive arts and entertainment company known for its mix of art, storytelling and interactivity, to lease nearly 75,000 rentable square feet at Pier 17 across multiple floors. This will be Meow Wolf’s seventh permanent exhibit and its first on the East Coast.
A trippy, futuristic grocery store. A pit stop on an interdimensional road trip. A radio station in another realm. These might sound like products of a particularly vivid fever dream, but they’re actually separate exhibitions from Meow Wolf, the immersive entertainment company known for its wild art installations. And now, Meow Wolf is headed to New York City with a brand new otherworldly museum, it was announced today from the stage of SXSW 2025.
At long last, Meow Wolf is bringing its otherworldly enchantment to New York City, with plans to open its seventh permanent exhibition at Pier 17 in South Street Seaport. The immersive experience company, which launched as an art collective in Santa Fe in 2008, announced the project at the SXSW festival in Austin today.
Meow Wolf will build its seventh permanent exhibition in New York City, the company announced Monday. The immersive art and entertainment company said an exhibition will open at Pier 17 in Manhattan. Located at The Seaport on the waterfront, it will be Meow Wolf's first East Coast exhibition.
A trippy, futuristic grocery store. A pit stop on an interdimensional road trip. A radio station in another realm. These might sound like products of a particularly vivid fever dream, but they’re actually separate exhibitions from Meow Wolf, the immersive entertainment company known for its wild art installations. And now, Meow Wolf is headed to New York City with a brand new otherworldly museum, it was announced today from the stage of SXSW 2025.
Meow Wolf, the multifaceted large-scale immersive art installation company, is going to open its first-ever New York location. It’ll be found in Manhattan on Pier 17 in the Seaport, but there is no set address or projected opening date yet.
Meow Wolf plans to push the boundaries of tech and mixed reality on the East coast. Based on what I've seen up to now, I'm ready.
Meow Wolf presents Spring Carnival, March 17-23 at Meow Wolf, Grapevine. Meow Wolf Grapevine’s The Real Unreal is debuting an all-new interactive midway-games scavenger hunt for spring break. Guests can explore a world of surreal carnival games, unlock hidden treasures, and collect limited-edition Meow Wolf artwork that forms a one-of-a-kind take-home poster. Meow Wolf Midway is a free addition to any paid ticket to The Real Unreal. Open daily.
Meow Wolf Denver’s Convergence Station This unique immersive gallery is one of the most memorable things you can do in Denver with kids. This interdimensional adventure allows you and your little ones to explore beyond your imaginations. Spend around two hours going through labyrinths, seeing the work of local artists, and wandering through outer space, cities, and the wilderness. You and your tiny tots will feel like completely new people after your visit.
Meow Wolf’s Convergence Station in Denver offers visitors an immersive and captivating experience. With ticket prices starting at $46.16, guests can explore a world of unique art and vibrant installations over approximately two hours. While some describe the journey as "transcendental" and "psychedelic," others find the exhibit overstimulating due to noise levels and signage issues. The exhibit’s creativity and accessibility make it a popular attraction for diverse audiences. What lies beyond the vibrant façade, however, is a journey that’s sure to leave a lasting impression.
Spring break in North Texas is like a well-worn record — full of familiar tracks but always with that lingering sense of adventure. And if you’re looking to flip the script this year, there’s only one place that will shake up your break in ways you’ve never imagined: Meow Wolf Grapevine. Recently named one of USA Today’s Best Immersive Art Experiences, “The Real Unreal” isn’t just an art installation — it’s a ticket into a world of vivid, interactive storytelling, where the lines between reality and dream begin to blur.
Tucked away inside Meow Wolf Houston Radio Tave, Cowboix Hevven is a psychedelic honky tonk and speakeasy that’s, if anything, a real trip. Inside the weird (and wonderful) little watering hole, you’ll find a pool table, eccentric bar flies, and a jukebox – though the latter is more of a chatterbox.
“Shadows Gather’s work has always captured and honored the raw, unfiltered reality of those who defy societal expectations,” says Brandon Vargas, artist liaison for Meow Wolf. “I am so thrilled to show her work, as it shares many of the same qualities that make Meow Wolf attractive and intriguing—It’s a place where everyone can belong, create, and be their true selves.” The new exhibit certainly fits right in to Meow Wolf’s vibe. The quirky, gritty aesthetic shown in the gallery will definitely inspire patrons to take in the rambunctious fun of warehouse parties and raves in Denver’s underground scene.
As the current artist liaison for Meow Wolf Grapevine I’m definitely biased, but The Real Unreal (located about 20 minutes outside of Downtown Dallas at the Grapevine Mills Mall) is a beautiful, imaginative, immersive exhibit worth experiencing. It is filled with art created by over 40 Texas-based artists as well as rooms of wonder created by the creative geniuses of the Santa Fe-based company Meow Wolf.
The first of Meow Wolf’s trippy interactive installations which can now be found in five US cities, the Immersive Art Museum in Santa Fe is a mind-bending neon colored combination of technology, sculpture and sound. At its heart is The House of Eternal Return, a massive 20,000 square foot installation that is part mystery narrative and part House of Fun. Visitors venture through a maze of colorful rooms and dark passageways, lined with towering alien monsters, in an attempt to solve the mystery of the fictional family who once inhabited the house.
New Mexico United is excited to unveil their home jersey ahead of the 2025 season. The “Glitch Kit” transports fans into a new dimension, not all too dissimilar from our own, where things are just a bit more different, funky, and weird. Proudly sporting the club’s lifetime partnership with the incredible, immersive art collective, Meow Wolf, United will wear the black and yellow spackled jersey at home matches across 2025.
As a lifetime sponsor of the club, Meow Wolf will remain as the jersey sponsor. The lettering across the chest now features new design elements in the Meow Wolf lettering that highlights the immersive art collective. The black and yellow spackles will remain.
In the summer of 2018, I stepped into the Meow Wolf House of Eternal Return for the first time. I didn’t just visit an art installation—I walked into a portal of infinite possibilities, a space where curiosity was the compass. Each room was alive with immersive, surreal beauty: a refrigerator opened into another dimension! A treehouse glowed with otherworldly light! Corridors twisted like dreams made tangible! It wasn’t just an experience; it was a conversation with imagination itself.
Fast forward some years to my current role as the exhibition creative director for Meow Wolf’s Omega Mart in Las Vegas. Meow Wolf is a wildly inclusive and artistically expressive company, using immersive installations to literally construct alternate realities that blur the line between fact and fiction. Meow Wolf welcomes the misfit, the outsider, both among its artists and in its invitation to the public to explore our exhibits. We sort of trick people, in a way, into experiencing installation art without having to go experience installation art. The heady, conceptual environment of a museum space—a deterrent to many—doesn’t exist within a Meow Wolf exhibit. Audiences instead enter an expansive, playful headspace, where they’re thus more willing to engage with experimental work.
Meow Wolf, she says, is an excellent example of of using gaming strategies for storytelling in a physical space:
The immersive and kaleidoscopic art installations of Meow Wolf are designed to transport visitors into another world. Though the collective now has outposts in Texas, Colorado, and Nevada, the original (and funkiest) is in Santa Fe. The 70-room museum is called the House of Eternal Return.
Meow Wolf’s Convergence Station in Denver is a must-visit destination for art enthusiasts. This immersive experience transports visitors into a vibrant, maze-like world filled with interactive displays and hidden rooms.
With a recommended visit duration of at least two hours, guests can embark on an adventure distinct from other Meow Wolf locations, promising an engaging and memorable outing. What lies beyond the intriguing entrance is sure to spark the imagination.
Meow Wolf’s House of Eternal Return in Santa Fe, USA, offers visitors an immersive art experience unlike any other. This fully-furnished, mysterious family home invites guests to explore hidden secrets and interactive elements, solving puzzles and uncovering enchanting narratives.
Meow Wolf debuted in Houston's historic Fifth Ward on October 31, 2024, with a permanent immersive art installation Radio Tave. This multidimensional radio station pulses with Houston’s spirit, blending surreal soundscapes, unexpected portals, and immersive environments - both local and otherworldly.
Unpredictable and mind-bending, Omega Mart, the immersive interactive experience from groundbreaking arts and entertainment company, Meow Wolf, invites visitors to an extraordinary supermarket to discover secret portals leading to worlds full of inspiring, art-filled landscapes to explore.
Arts & Culture is also developing a series of large-scale mural and interactive art installations along the Route in partnership with Meow Wolf, the nationally renowned immersive arts collective based in New Mexico.
A combination of arcade and mall, Area 15 aims to capture and retain the attention of people who are overstimulated at baseline attention span. The storefronts are populated by bars, restaurants, and a high-energy menu of immersive experiences, such as navigating a maze of lasers, squaring up against your friends for a game of virtual dodgeball, embarking on quests to solve mysteries, or battling an army of zombies. One of Area 15’s crowd favorites is Meow Wolf’s Omega Mart, an immersive, trans-dimensional surrealist art museum that serves as the backdrop for an interactive mystery quest. In the carnival-style funhouse, “Wink World,” day-glo psychedelia meets ‘90s nostalgia. In its infinity rooms, light, sound, color, and motion are deployed to create sensory overload-inducing visuals, while mirror-clad surfaces expand and multiply the entire spectacle.
Meow Wolf is highlighting the voices of Texas artists in 2025 with a Texas Takeover Artist Talk Series, a program that brings together the creators behind Meow Wolf’s Grapevine and Houston exhibitions.
In November 2024, the characters (literally) came to life at Las Vegas’s Area 15. Located just off the strip, Area 15 is self-described as “a must-see immersive entertainment district” and is home to the mighty Meow Wolf‘s Omega Mart and is one of video game rave‘s west coast tour stops. Superplastic, thematically, fits in well with the satirical futuristic foundation of Area 15 and blends seamlessly into the previous ticketing booth for Area 15’s attractions.
For those unaware, I probably sound bonkers. Let me back up. Meow Wolf is the name of an artist collective that started in 2016 in Santa Fe, New Mexico. Located in a former bowling alley, the original location is called House of Eternal Return. When visitors enter, they are met by a full-size Victorian-style house at night. Inside, all is not what it seems. The refrigerator door opens to a secret passage, and there’s something peculiar stashed under the living room stairs.
Will Heron is the artist liaison at Meow Wolf, an interactive art venue in Grapevine, and has been an artist in Dallas full time since 2012. Heron is not surprised Dallas ranked high. He said the city's affordability and community support make it easy to sustain a career.
Immersive art experiences are also theming food offerings. At Radio Tave, Meow Wolf’s latest exhibition, guests can visit a surreal dive bar in the afterlife called Cowboix Hevvven. This honky-tonk establishment is an immersive space with a working restaurant and bar.
Housed inside the psychedelic wonderland that is Meow Wolf: Radio Tave, Cowboi Heaven is a trippy honky tonk populated with a yarn-spinning jukebox, a slew of interesting characters, and a pool table. Space cadets can enjoy dive bar libations as well as hot dogs, bologna sandwiches, and vegan options.
Situated near the Denver Broncos' Mile High Stadium, Meow Wolf is an unmissable attraction featuring indescribable interactive art installations that seem to belong to another world. Think Doctor Who meets Blade Runner and Total Recall.
First up, the incredible art collective Meow Wolf will be making their Californian debut in 2026, with the launch of their sixth permanent location. Since opening their Santa Fe location in 2008 – with the help of none other than George R.R. Martin – Meow Wolf have expanded into four other cities. Las Vegas, Denver, Dallas-Fort Worth and Houston have since seen the multi-dimensional, highly immersive spaces appear in relatively quick succession, between 2021 and 2024.
Try removing some filters.