Art
There’s More Beyond the Store!
Go deeper and discover the Mega Art behind Omega Mart!
BY
Ashley Roberts
June 23, 2022

By now, you’ve heard it before! Omega Mart is “America’s Most Exceptional Grocery Store!” And what makes it so exceptional? It’s the unexpected, of course! From the oddly enthusiastic staff to the slightly “off” products on the shelves, you truly have no idea what’s in-store for you.

Several boxes of cereal sit on the shelf, with a bright blue and pink box labeled “Oh, Those.” in the center.  To the left is another cereal labeled “Biz’Ez Mild Texture Food Substitute”. To the right of the center cereal box is Corn O Plenty showcasing characters riding inside of a corn on the cob, which is floating in white milk. In a small container just in front of the cereals, several small bottles of 96 Hour Energy sit.
Various cereals line the shelves in Omega Mart. Photo by Caitlin LeMoine

But that catchy tune doesn’t just apply to the store at the forefront of Meow Wolf Las Vegas’ surreal exhibition. There’s MUCH more to the Omega Mart experience for those curious enough to explore beyond the Frosty Drinkables.

A door is slightly ajar and provides a look inside a bright blue refrigerator that showcases more Omega Cola bottles. The path through the refrigerator is winding and the further back you go the more askew the coke bottles become, growing in size and becoming misshapen.
Cola Freezer Portal inside of Omega Mart

As you emerge from the frosty portal, you’re immediately immersed in the unknown. The “Projected Desert” is one of Meow Wolf’s most ambitious projection mapping projects to-date.

A photo of the Projected Desert, a large room with rock walls, is bathed in purple hues. Along the floor is a winding stream of over 15,000 LED lights colored in purple, yellow, and light blue. Towards the end of the stream, to the back of the photo, projections line the walls. The projections display indiscernible faces appearing as one art projection fades to introduce another.
Crevasse Stream Runoff leading into The Projected Desert. Photo by Kate Russell

This sprawling space is a 20-minute psychedelic journey of fantastical and intricate projections splayed onto massive rock walls over 30 feet high, and adorned with hundreds of pounds of glitter.

A photo of the Projected Desert, a large room with rock walls, is now colored with bright yellow and green projections reminiscent of the sky at sunrise. The sun is high and casts colors of yellow and green light over huts and flowers towards the bottom of the rock wall.  Along the floor is the center of the winding stream of over 15,000 yellow and pink LED lights.
The Projected Desert inside of Seven Monolith Village. Photo by Kate Russell

A historic international collaboration, The Projected Desert was created by some of the world's most talented visionary artists, including Luke Brown, Tetramode, and Alex Grey & Allyson Grey (among others), with an original score by Brian Eno.

A photo of guests watching art color the walls and floor of the Projected Desert. There is one pair at the forefront of the image, another pair towards the back of the photo pointing at the projections and a man alone with his hands in his coat pockets and his back to the camera looking up at the walls. The art is bright yellow, blue and green, with coloring flaring out like fireworks along the walls.
Guests exploring The Projected Desert. Photo by Christopher DeVargas

The piece was directed by Meow Wolf co-founder and Omega Mart Creative Director, Corvas Brinkerhoff, and produced by Alethea Avramis. Mexico City art collective and production company Cocolab designed the projection system and created the otherworldly animations.

Watch the Mini-Doc: Here!

A photo of both art installations next to each other. Juke Temple is bathed in warm orange light and Pulse is dark with only the lights in the glass panels to light the room.
Juke Temple by Carey Thompson (Left) & Pulse by Claudia Bueno (Right)

Tucked away within The Factory - Omega Mart’s mysterious production facility - are “Juke Temple” and “Pulse,” two visually appetizing installations that awaken the senses in different ways.

Pulse, by Claudia Bueno, is a breathtaking space within Omega Mart that often leaves visitors silent with awe.

This close up photo showcases the intricacy of the lines and panels used to create a movement effect. Hand drawn orange and white lines glow as light moves through the panels.
Close Up of Pulse Panel. Photo by Laurent Velazquez

An immersive light and sound experience, "Pulse" comprises countless hand-painted patterns meticulously intertwined and superimposed on 60 glass panels. When illuminated, they gain subtle movements, turning the space into a large living network that glows and pulsates.

Two guests stand back to back inside of Pulse. They both have their hands in their pockets and they wear small smiles as they take in the art.
Pulse by Claudia Bueno. Photo by Christopher DeVargas

Simply put, Pulse is one of the most Instagrammable spaces inside of Omega Mart.

Watch the Mini-Doc: Here!

A wideshot of Juke Temple showcases the plywood designed to resemble a record player along one wall and the cog-like wheels on the ceiling. The LED lights are all blue. Towards the back of the photo, there is a small hole in the wall for guests to enter and exit.
Juke Temple. Photo by Laurent Velazquez

Located just next to Pulse, “Juke Temple” is designed to immerse and engage guests in an array of lights and sounds.

A family is at the forefront of this image inside of Juke Temple. The mother and teenage child are seated and a father stands just behind them as they take in the lights. To their left, there is a couple facing the opposite direction.
Guests exploring Juke Temple. Photo by Christopher DeVargas

Created by Carey Thompson — alongside a team of creative contributors — this installation consists of layered, CNC router-cut, fire-treated plywood and FR MDF. The LED strip lighting between layers on all walls can range from solid to to a full range of color.

This wideshot shows another angle of Juke Temple, with this Plywood resembling record players, cogs and clocks. The LED lights are a myriad of colors spanning the rainbow.
Juke Temple. Photo by Kate Russell

The Juke Temple space is further enhanced by unique sound design from Brian Pinkham.

Watch the Minidoc: Here!

Of course, nothing compares to seeing it all in person, whether we’re talking about Omega Mart or what lies beyond those grocery store walls. Get tickets today!

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