But, why a mall, Meow Wolf? We love malls, and have always loved malls.
In the words of Meow Wolf Founder and 80’s kid, Vince Kadlubek, “Malls have been such an incredible and weird part of the American story, especially for a lot of us that grew up in the 80's and 90's. It is an exciting thought that these spaces could be filled with incredible art and immersive experiences, opening a new era of opportunity for the creative economy. We felt like Meow Wolf could help lead the way."
Texas native and Meow Wolf Founder/Senior Creative Director, Matt King, moved to New Mexico after high school, where he met the rest of the group who would later form a DIY art collective called Meow Wolf.
"Fast forward to today and we have grown that little art collective into a pioneer of the immersive arts and entertainment industry with a mission to build community through art,” said King. “I could not be happier to bring Meow Wolf back to the place that I grew up to be a positive addition to my first community.”
But…Since it’s such a big state, we couldn’t choose just one new location in Texas.
“Meow Wolf has always been about making art accessible to as many folks as possible, and in areas that may not have as many artistic offerings. [We] could’ve easily considered areas like Deep Ellum or The Arts District, but thought this was a great opportunity to impact a whole new audience with our work,” said Kadlubek.