Company Outsider interview with Dramcorp Acting CEO Kaz Matsumura and former Acting CEO Cecelia Dram

Contributing Author: Michael Wilson

It was a dreary day, but I was seeking some brightness amidst perpetual darkness in this world. When I caught wind that the leader in global need fulfillment – Dramcorp – was putting Rainbow Wash back onto the market, I was intrigued. I had first heard of Rainbow Wash upon its initial release. It was meant to rainbow-fy everyday products to center LGBTQ+... voices? Vibes? Feelings? Regardless, people were flocking to Omega Mart, completely mesmerized by the product’s impact. As a senior reporter for premier business publication Company Outsider, I needed to understand the hippest and hottest item around - and truly get to the bottom of why they created Rainbow Wash to begin with. I got to speak with Cecelia Dram and Kaz Matsumura over martinis at a Dramcorp-partnered Casino in town. 

As a premier business publication, why should we promote Rainbow Wash?

Cecelia Dram — Dramcorp has been at the forefront of value-engineering customer desires for 50 years. We take immense pride in being at the cutting edge of satistainment and profitabilation. Rainbow Wash is just the latest breakthrough we’ve developed for our customers. Our scientists in our DART division have spent years perfecting this formula.

Kaz Matsumura — It’s cool! And it’s available now at low low prices at every Omega Mart in the world. Promoting this product is only good for your publication. Dramcorp brings the wins. You want the wins.

Who is Rainbow Wash for?

KM — It was designed for corporate clients.

CD — A few years ago we noticed that companies tended to make rainbow products for June. We were puzzled by the short time frame that these products were featured and supported by the companies that made them.

KM — A total waste of time and money if you ask me! If these things are popular enough in June, they will be all the time.

CD — We wanted to make something to help companies use the rainbow with less effort on their part. If you’re only going to do this a few weeks of the year, it should be easier. With Rainbow Wash, you can dip existing products in the wash and they become rainbowed. We then realized the connections to Pride and the marketing revealed itself pretty quickly.

KM — Then I had the idea of selling a consumer version. Why not let everyone show their limited-time support?

What can people get out of purchasing Rainbow Wash?

CD — Customers can show their support with the least amount of action possible. Fifty percent less than the least amount in fact.

KM — You don’t even have to like rainbows at all. It’s about looking like you do. After the month is over — (slaps table) — it goes away.

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The washed products stop being washed?

CD — That’s not what he meant.

KM — A few things have gone back to not washed.

CD — Tests have shown that under normal use, most items remain rainbowed. It seems to not stick as well with objects from certain hardware stores and alcohol companies.

KM — And tractors. But who cares about tractors?

The campaign rollout was inspiring to us all here at Company Outsider. Tell me more about the marketing of Rainbow Wash!

CD — We really wanted to lean into the limited availability of Rainbow Wash. When it’s gone, it won’t be seen or talked about until the next year. It builds a kind of exclusivity that breeds desirability. Those who want rainbows will have to buy or miss out. And they’ll buy because otherwise it goes away for good. The market speaks for itself.

KM — Can you believe that we missed the whole gay connection until right before it was released? Marketing figured it out. Then we found a bunch of notes from meetings where a few NPCs had brought it up. Who pays attention to those people?

CD — That wouldn’t have happened had I been involved.

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You weren’t involved in the making of Rainbow Wash?

CD — It’s complicated.

What excites you the most about this product launch?

KM — Money.

CD — It continues to position the Dram Family at the center of culture and what the public is looking for. Which is only good for customers.

And the Dram Family I assume!

At this point Cecelia did not respond. She simply smiled.