By now, you’ve heard it before! Omega Mart is “America’s Most Exceptional Grocery Store!” And what makes it so exceptional? It’s the unexpected, of course! From the oddly enthusiastic staff to the slightly “off” products on the shelves, you truly have no idea what’s in-store for you.
But that catchy tune doesn’t just apply to the store at the forefront of Meow Wolf Las Vegas’ surreal exhibition. There’s MUCH more to the Omega Mart experience for those curious enough to explore beyond the Frosty Drinkables.
As you emerge from the frosty portal, you’re immediately immersed in the unknown. The “Projected Desert” is one of Meow Wolf’s most ambitious projection mapping projects to-date.
This sprawling space is a 20-minute psychedelic journey of fantastical and intricate projections splayed onto massive rock walls over 30 feet high, and adorned with hundreds of pounds of glitter.
The piece was directed by Meow Wolf co-founder and Omega Mart Creative Director, Corvas Brinkerhoff, and produced by Alethea Avramis. Mexico City art collective and production company Cocolab designed the projection system and created the otherworldly animations.
Tucked away within The Factory - Omega Mart’s mysterious production facility - are “Juke Temple” and “Pulse,” two visually appetizing installations that awaken the senses in different ways.
Pulse, by Claudia Bueno, is a breathtaking space within Omega Mart that often leaves visitors silent with awe.
An immersive light and sound experience, "Pulse" comprises countless hand-painted patterns meticulously intertwined and superimposed on 60 glass panels. When illuminated, they gain subtle movements, turning the space into a large living network that glows and pulsates.
Simply put, Pulse is one of the most Instagrammable spaces inside of Omega Mart.
Located just next to Pulse, “Juke Temple” is designed to immerse and engage guests in an array of lights and sounds.
Created by Carey Thompson — alongside a team of creative contributors — this installation consists of layered, CNC router-cut, fire-treated plywood and FR MDF. The LED strip lighting between layers on all walls can range from solid to to a full range of color.
The Juke Temple space is further enhanced by unique sound design from Brian Pinkham.