Announcing “Omega Mart” as the Meow Wolf Las Vegas exhibition at AREA15!
The secret is out: we’re opening Omega Mart, an immersive grocery store in Las Vegas, as our second permanent installation. Doors open early 2021. We couldn’t be more excited to introduce Alpha Products and Omega Savings to the fresh and unsuspecting customers of tomorrow!
The result of the work of hundreds of Meow Wolf artists, as well as more than 50+ collaborating artists from Las Vegas and all around the world, Omega Mart is not to be missed! Read about how we’re staying the course to bring Omega art and magic to Las Vegas in this feature from the LA Times.
Though Omega Mart at AREA15 is brand new, it has a far-reaching history. The first Omega Mart began in 2009 as a temporary installation back when Meow Wolf was still just a group of friends putting on DIY art shows. Originally conceived as an exploration of advertising and consumerism, Meow Wolf, in collaboration with nearly 1000 local public school kids,came up with a slew of unusual products then installed them in a supermarket-like experience in a strip mall in Santa Fe. Find out more about the original Omega Mart here.
Omega Mart at AREA15 takes this idea to the next level with 5,000 sq. feet of psychedelic shopping weirdness. But the quirky and bizarre world of the grocery superstore is just the beginning. With 47,000 more sq. feet left in the exhibit, well, let’s just say “You have no idea what’s in store.”
“Our exhibit will bring storytelling alive through a hands-on experience of art. Collaborating artists local to Las Vegas and from around the world – plus our forged team of storytellers, fabricators, and artists in Santa Fe – are creating an unforgettable experience.” — Marsi Gray, Senior Creative Producer of Las Vegas
Omega Mart will be the anchor experience at AREA15, an experiential retail and entertainment complex that weaves together immersive experiences, themed events, art installations, restaurants, and more. In addition to Meow Wolf, AREA15 will host all kinds of experiences like location-based VR company Nomadic with their immersive “mixed reality” experiences, an aerial ride from Walltopia, a retail bazaar, and of course, a wedding chapel.
Back in 2017, Meow Wolf created an installation at the “Art Motel” for the Life is Beautiful festival in downtown Las Vegas. That’s when we fell in love with Vegas and its thriving creative community of artists and performers. It’s also where we first collaborated with Spencer Olsen, the art director for our new exhibit. With a dedicated, thriving creative community, Vegas is the perfect place for us to launch our second home in early 2021.